San Francisco, CA (PRWEB) October 30, 2014 -- For almost a decade, New Lifestyle Diet, a meal replacement weight loss and behavior management company, has helped over 90,000 people lose weight. Developed by its founder, Hamilton Erridge, the New Lifestyle Diet program addresses the mental, emotional, and physical aspects of weight loss. As a result of Erridge’s dedication to help those suffering from emotional overeating, Erridge is announcing his upcoming new book "So Damn Hungry" and the website http://www.sodamnhungry.com.
Erridge’s story began in 2002 when he weighed over 320 pounds and was tired of being fat and lethargic. In making the commitment to lose weight, he realized that until he learned to manage the reasons behind his eating, no amount of dieting would ever help. “I had finally reached a point in my life where enough was enough,” says Erridge. As a result, he began a program that empowered him to lose over 100 pounds and ultimately led him to begin addressing the mental and emotional issues behind his eating.
As part of this process, Erridge founded the New Lifestyle Diet in 2005 and wrote his first book, “Creating Your New Lifestyle,” which has earned rave reviews from dieters and medical professionals alike. Currently, he’s in the final stages of writing his second book “So Damn Hungry” which is scheduled to be released at the end of this year.
Erridge explained, "I'm excited about my new book “So Damn Hungry” since it allows me to be more personal and share deeper insights on the subject of emotional eating and weight loss." According the Erridge, "The website also allows me to interact with people in real time, provide daily motivation for overcoming emotional eating, losing weight, and making sure people are having fun at the same time."
According to Erridge, he wrote “So Damn Hungry" in order to provide an account of his history of failed diets, weight loss disappointments, diet clinic blunders and the impacts that it on had his body, marriage, career, and life. “While it wasn’t easy, I ultimately lost over 100 pounds, but more importantly, experienced a journey of hope and self-discovery. I learned to take my life back my life and I’m excited to share how I did it.”
Erridge was one of the first pioneers in addressing emotional overeating, and as the President of the New Lifestyle Diet, has helped thousands of people to not only lose weight, but learn to manage their emotional overeating. “While I’m certainly proud of all the people that I’ve helped, I’m also painfully aware that people are still continuing to use food to comfort themselves on a near epidemic level,” said Erridge. He further went on to explain, “Food has become the legal drug of choice. It’s cheap, available everywhere, and people use it as a daily coping mechanism to handle stress, anxiety, or life’s various problems. Sadly, most physicians and weight loss clinics lack the ability to help. However, this is what we do at New Lifestyle Diet and I know that my new book "So Damn Hungry" will have an even greater impact on helping people lose weight and learning to manage their emotional eating issues.”
For more information on the New Lifestyle Diet program, go to http://www.newlifestylediet.com and to learn more about the book “So Damn Hungry,” go to http://www.sodamnhungry.com.
Hamilton Erridge, So Damn Hungry, http://www.sodamnhungry.com, +1 (925) 989-5903, [email protected]
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