The Berke Group Combines Its Leading Assessment Tool with ODA’s Organizational Consulting Practice

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The Berke Group is expanding its offering to include both the Berke Profile pre-employment assessment and ODAÂ?s award-winning organizational consulting services.

The Berke Group announced today the consolidation of Organizational Development Associates, Inc. (ODA) with The Berke Group, combining ODA’s 30+ years of success in organizational development consulting with The Berke Group’s powerful pre-employment assessment tool, the Berke Profile.

Originally known for its pre-employment assessment, the Berke Profile, The Berke Group has expanded its offering to include the award-winning consulting services of ODA. The combined solution will offer client companies the tools and services necessary to recruit, select, train, motivate, manage and retain “the best.”

“Quality organizations are not necessarily the largest,” says ODA and Berke Group founder Martin Freedland. “They are the most profitable because they have the best people, and that’s where we come in.”

The Berke Group’s initial offering consisted of the Berke Profile, an online employment assessment tool measuring candidates’ natural talents, behaviors and personality traits against specific job requirements. Designed for managers’ use during the hiring and selection process, the Berke Profile brings objectivity into the inherently subjective process of hiring, allowing managers to evaluate candidates based on how well their unique personality traits and natural talents align with position requirements vs. relying on “gut instinct,” past work experience or intelligence alone.

A sister company of The Berke Group, ODA was founded by Martin Freedland in 1974 to help clients increase their organizational effectiveness through the implementation of proven recruiting and hiring practices, robust employee training programs, and valuable management, motivational and leadership techniques. ODA’s work has contributed to the success of tens of thousands of executives and managers in organizations of all sizes and in a variety of industries, resulting in national client recognition, including Fortune Magazine's 100 Best Companies To Work For designation.

“Given our complementary offerings and aligned goals, it made perfect sense to combine the two companies under The Berke Group umbrella,” notes Kelly Land, President of The Berke Group. “We are now positioned to provide our clients with all of the tools and services necessary to achieve organizational success through the selection, management and retention of outstanding employees.”

For additional information on The Berke Group’s online employment assessment tool and consulting services, or for a demo of the Berke Profile, visit

About The Berke Group

The Berke Group is an assessment and consulting company specializing in employee selection, management and retention. It is the creator of the Berke Profile, an online assessment tool measuring candidates’ natural talents, behaviors and personality traits against job requirements and company culture.


Leslie Owens, Director of Marketing

The Berke Group



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