EMR and Marketing Expert, Nitin Chhoda, Shows Therapists New Ways to Offer Customer Service that Places more Funds in a Clinic’s Coffers

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Electronic medical record expert, Nitin Chhoda, said the way to provide clients with superior customer service and increase the financial health of physical therapy practices is with an EMR system. He is now offering new findings to assist others who want to modernize and monetize their practice.

EMR - Electronic Medical Records

Practices that offer the flexibility and convenience of online payments are perceived as more desirable and modern, thereby boosting the credibility and clientele of the therapist.

“Patients play, work and conduct personal business with a variety of mobile devices,” said Chhoda. “Few carry cash, but they do have a credit, debit or pre-paid card. An EMR provides clinicians with a convenient tool that allows patients to pay online 24/7, while increasing the cash flow of the practice. The system moves physical therapy billing, coding and collections securely in the office and out of the hands of costly outside agencies.”

Chhoda said implementation of a newest, web-based, integrated EMR allows payments made online to appear directly into a clinic’s account in as few as 48 hours. There’s no need to wait weeks for checks to clear or keep large amounts of cash in the office. Online payments have been offered by a wide variety of institutions for decades and an EMR provides a quick and easy way for patients to make recurring or one-time payments from virtually any location.

Today’s financial climate demands that clinicians utilize technology and be innovative when collecting balances owed. Practitioners can offer special discounts, establish member programs and incentives, and EMRs can be set up to allow clients to take advantage of them when they use the patient portal of an EMR.

Chhoda said utilizing an EMR for online payments can increase clinic revenues by 23 percent or more. Practices that offer the flexibility and convenience of online payments are perceived as more desirable and modern, thereby boosting the credibility and clientele of the therapist.

An EMR has a wide range of capabilities for collecting patient co-pays, deductibles and fees, and Chhoda’s new insights allows practitioners to take advantage of them all. The technology provides the tools to collect debt via credit and debit cards, or deduct funds from checking and savings accounts. EMRs present a convenient way for patients to pay their bills, and a speedy way to get more funds in a clinic’s coffers.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.emrnews.com.

Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.

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