eMUSIC Announces SXSW 2011 Day Party

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The Pains of Being Pure at Heart to Headline Free Event at Austin’s Beauty Bar eMusic Members Invited to Join Day Party as VIPs

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SXSW lineup flyer

This year’s event was created to give eMusic members the chance to experience a variety of indie artists – some they might already love, while others they may be discovering for the first time.

Today eMusic is announcing its South by Southwest Music Festival (SXSW) 2011 Day Party lineup, featuring headliners The Pains of Being Pure at Heart alongside notable independent acts Ty Segall, Obits, JEFF the Brotherhood, Grass Widow and Hurray for the Riff Raff.

eMusic’s SXSW 2011 Day Party is scheduled for Wednesday, March 16, 2011, at Beauty Bar, 617 East 7th Street, Austin, TX. Festivities will run from 12 p.m. to 5 p.m. CST. The Day Party will be free and open to the general public.

eMusic members are invited to attend as VIPs and enjoy free food, drinks and giveaways, along with the potential to meet band members backstage at the event. RSVPs for VIP entry are required.

“From the arresting country blues of Hurray for the Riff Raff to the driving rock of Obits, this year eMusic has put together a lineup designed to satisfy the musical appetite of all music fans at SXSW,” said eMusic Editor-in-Chief, J. Edward Keyes. “This year’s event was created to give eMusic members the chance to experience a variety of indie artists – some they might already love, while others they may be discovering for the first time.”

The full lineup, featuring some of eMusic’s longtime independent label partners and artists, is below.

eMusic’s SXSW 2011 DAY PARTY

12:30 - Hurray for the Riff Raff (eMusic Selects)
1:15 - Grass Widow (Kill Rock Stars)
2:00 - JEFF the Brotherhood (Infinity Cat)
2:45 - Ty Segall (Goner)
3:30 - Obits (Sub Pop)
4:15 - The Pains of Being Pure at Heart (Slumberland)
eMusic’s editorial team will be posting regular updates leading up to the event at eMusic.com, and will also deliver live daily updates during the event on Twitter and Facebook. Adding to the excitement, eMusic’s traveling “Road Show” will be on site showing concert footage from Best Coast, No Age, and Sonny & The Sunsets.

eMusic Members can RSVP here: http://bit.ly/SXSW2011Members
Press can RSVP here: http://bit.ly/SXSW2011Press

ABOUT eMUSIC
eMusic is a digital music service with an engaged community of passionate music fans, record labels, and artists. Members can explore music through an affordable monthly subscription that facilitates new music discovery. eMusic also sells downloadable audio books from all major audio book publishers. Headquartered in New York with an office in London, eMusic is available in the U.S., Canada, the E.U., Norway and Switzerland. eMusic.com Inc. is owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc. For more information on eMusic, visit eMusic.com.

NOTE: eMusic and the eMusic logo are either registered trademarks or trademarks of eMusic.com Inc. in the U.S. or other countries. All Rights Reserved. All other trademarks are the property of their respective owners.

Media Contact:
Tiffany Guarnaccia
eMusic Public Relations
212-201-9201
PR(at)eMusic(dot)com

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