Energy-Efficient Lighting E-tailer GreenPoma.com to Be Featured on Emmy Award Winning TV Show

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NH Chronicle segment profiles Portsmouth, NH-based Green Alliance and its business partners.

Energy-efficient lighting company to be featured on award-winning TV show NH Chronicle on March 4.

The Green Alliance evaluation process gave us valuable feedback that we’ve made many smart green decisions, and it also highlighted areas for improvement in our sustainability practices.

GreenPoma.com, an online retailer of premium energy-efficient lighting solutions, will be included in an upcoming segment of the five-time Emmy Award winning TV show NH Chronicle produced by WMUR-TV. The report, scheduled to air on March 4 at 7:30 PM, will introduce viewers to the Green Alliance, an association of 83 sustainable entrepreneurs located in New Hampshire, southern Maine, and northeastern Massachusetts.

In the segment, GreenPoma.com co-owner Peter Ellinwood will share thoughts on the significance of the Green Alliance. “When we heard about the Green Alliance last summer, we were quickly intrigued,” says Ellinwood. “In our meeting with Sarah Brown, the executive director of the organization, it took us about 10 minutes to decide to join. We’re proud of the fact that we were the first Alliance member based in Concord.”

Business Partners benefit from the comprehensive efforts of Green Alliance staff to promote sustainability as an important criterion in consumer purchase decisions across a wide spectrum of goods and services. “The Green Alliance provides authentic and expert third party verification of a business’ green practices and products. We share this information in a transparent fashion with the public so that individuals can know exactly what makes a business green and why it’s important for the consumer to support these sustainable entrepreneurs,” says Brown.

“While we only sell energy-efficient lighting and related accessories, we also strive to run our businesses as lightly as we can,” continued Ellinwood. “The Green Alliance evaluation process gave us valuable feedback that we’ve made many smart green decisions, and it also highlighted areas for improvement in our sustainability practices.” To browse GreenPoma’s selection of energy-efficient lighting solutions for fine homes and businesses, please visit http://www.GreenPoma.com.

About GreenPoma.com

GreenPoma was founded on the desire to inform and educate consumers on greener lighting options. Offering a variety of energy-efficient lighting alternatives for sale on its website, the company leads the way in the green revolution with hard-to-find bulbs from leading manufacturers, recyclable packaging, reports on dollars and carbon dioxide emissions saved, plus simple, savvy advice generated through its unique Bulb Finder tool.

About the Green Alliance

The Green Alliance was born from a synergy of environmental activism and business ingenuity. Director Sarah Brown wanted to create an organization that would influence, inspire and reward both businesses and consumers to make better choices. As a journalist, Brown thought it was important to help small businesses in Maine and NH get the word out about their environmental leadership and encourage consumers to support the businesses in their community that were having the least environmental impact. In just 18 months, the Green Alliance has attracted 83 businesses from Newburyport, MA to Portland, ME across the industry spectrum. In addition to providing businesses with green certification, branding and promotion, the GA is also a community co-op currently boasting 1,000 card-carrying members. For more information, please visit http://www.greenalliance.biz.

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Suzanne Ellinwood
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