Vocus Acquires Engine 140 to Help Organizations Build Their Brand on Twitter

Engine 140’s Software Helps Users Identify, Attract and Engage Influencers on Twitter

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A leading provider of on-demand software for public relations management. Follow us on Twitter: @Vocus

The Engine 140 technology will be incorporated into our existing social media product to help our customers more easily engage and build influence on Twitter.

Lanham, MD (PRWEB) February 8, 2011

Vocus (NASDAQ: VOCS), a leading provider of cloud-based marketing and PR software, announced today it has acquired Engine 140, a software company that helps users build their brands on Twitter by identifying, attracting and engaging influencers.

Engine 140’s proprietary recommendation engine identifies industry- or topic-specific influencers and then serves up recommendations on what, when, how and with whom to tweet in order to quickly and easily engage influencers and build a brand on Twitter.

As part of the acquisition, Engine 140 co-founders You Mon Tsang and Dan Gartung will join Vocus. Tsang and Gartung are serial entrepreneurs with a successful track record of building innovative software for the marketing and PR market. Prior to starting Engine 140, Tsang and Gartung were the co-founders of Biz360, a leading provider of business intelligence software. Tsang is joining Vocus as senior vice president of Products while Gartung will join Vocus’ development team.

“The Engine 140 technology will be incorporated into our existing social media product to help our customers more easily engage and build influence on Twitter,” said Rick Rudman, president and CEO, Vocus. “The addition of You Mon and Dan to Vocus brings two visionaries that will help lead the future development of our cloud-based marketing platform.”

Engine 140’s technology will be integrated into upcoming releases of Vocus’ social media product, which was launched in 2010 and has been one of the most successful product launches in company history.
“Engine 140’s technology can help organizations of all sizes build their brand on Twitter but is especially relevant for small businesses who often struggle to use social media as a tool to help them grow,” said Tsang. "Vocus has a strong track record of innovation and we are thrilled to be joining this proven team.”

Terms of the Engine 140 acquisition are undisclosed.

About Vocus

Vocus, Inc. (NASDAQ: VOCS) is a leading provider of cloud-based marketing and PR software. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their visibility and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of earned marketing including media relations, news distribution, news monitoring and social media. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.

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