The Engine 140 technology will be incorporated into our existing social media product to help our customers more easily engage and build influence on Twitter.
Lanham, MD (PRWEB) February 8, 2011
Vocus (NASDAQ: VOCS), a leading provider of cloud-based marketing and PR software, announced today it has acquired Engine 140, a software company that helps users build their brands on Twitter by identifying, attracting and engaging influencers.
Engine 140’s proprietary recommendation engine identifies industry- or topic-specific influencers and then serves up recommendations on what, when, how and with whom to tweet in order to quickly and easily engage influencers and build a brand on Twitter.
As part of the acquisition, Engine 140 co-founders You Mon Tsang and Dan Gartung will join Vocus. Tsang and Gartung are serial entrepreneurs with a successful track record of building innovative software for the marketing and PR market. Prior to starting Engine 140, Tsang and Gartung were the co-founders of Biz360, a leading provider of business intelligence software. Tsang is joining Vocus as senior vice president of Products while Gartung will join Vocus’ development team.
“The Engine 140 technology will be incorporated into our existing social media product to help our customers more easily engage and build influence on Twitter,” said Rick Rudman, president and CEO, Vocus. “The addition of You Mon and Dan to Vocus brings two visionaries that will help lead the future development of our cloud-based marketing platform.”
Engine 140’s technology will be integrated into upcoming releases of Vocus’ social media product, which was launched in 2010 and has been one of the most successful product launches in company history.
“Engine 140’s technology can help organizations of all sizes build their brand on Twitter but is especially relevant for small businesses who often struggle to use social media as a tool to help them grow,” said Tsang. "Vocus has a strong track record of innovation and we are thrilled to be joining this proven team.”
Terms of the Engine 140 acquisition are undisclosed.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of cloud-based marketing and PR software. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their visibility and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of earned marketing including media relations, news distribution, news monitoring and social media. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit vocus.com or call (800) 345-5572.
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