How Do You Measure Online Success? Enquisite Founder Richard Zwicky Provides the Roadmap at Search Engine Strategies Chicago

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What's the most valuable way to measure whether your web site is paying sufficient dividends on your campaign investments? Richard Zwicky, president and founder of Enquisite, Inc., a provider of search marketing automation and monetization solutions, is among the thought leaders offering his take on this critical question at Search Engine Strategies, Chicago, December 8-12, 2008.

Richard Zwicky

At Enquisite, we help marketers make better choices at the beginning of their campaigns, so they can bring the most qualified traffic through to the end of the sales cycle.

What's the most valuable way to measure whether your web site is paying sufficient dividends on your campaign investments? Richard Zwicky, president and founder of Enquisite, Inc., a provider of search marketing automation and monetization solutions, is among the thought leaders offering his take on this critical question at Search Engine Strategies Chicago, December 8-12, 2008.

"Measuring Success in a 2.0 World," a session in which Zwicky will serve as a panelist, takes place on Monday, December 8 from 11:45 AM to 12:45 PM. The panel will examine both traditional and more cutting-edge approaches to measuring success.

"Even with the current downturn in the economy, you continue to see the shift to online media spend. Cyber Monday is a good example. That term didn't even exist several years ago," says Zwicky. "At SES, we'll examine how to measure the success of your online campaigns, and what statistics make the most sense to measure in a 2.0 world."

Search analytics is an important part of measuring success, says Zwicky, since it enables analysis at the front end of the sales cycle, as people begin their search. "At Enquisite, we help marketers make better choices at the beginning of their campaigns, so they can bring the most qualified traffic through to the end of the sales cycle."

Tactics for Success
On Wednesday, December 10th, Zwicky will also moderate the "Tactical Success Measurement" workshop from 4 to 5:15 PM. This session will give the audience practical tips on how to measure the individual tactical events in a campaign, and how to use those measurements to further success. "It's a good companion session to our measuring success discussion on Monday. This will take the subject to a tactical level, and give agencies and in-house marketers actionable ideas they can put to use immediately," says Zwicky.

Auditing Tips
Zwicky is also a key speaker at the session "Search Marketers on Auditing" to be held Thursday, December 11 from 10:15 to 11:15 AM. The session will explore issues and tactics related to auditing concerns. Also on Thursday, Zwicky will moderate the panel on "Black Hat, White Hat & the Best Kept Secrets to Search" from 11:30 AM to 12:30 PM. The session will be a frank discussion on approaches to search ranking and will also offer SEO and marketing tips from industry leaders.

About Richard Zwicky
Considered a leader and visionary in the search marketing industry, Richard Zwicky began his search marketing career in 1998. After successfully managing search engine optimization (SEO) and paid online advertising campaigns for an e-tail startup operation, Richard founded SEO firm Metamend Search Marketing.

While at Metamend, Richard focused on creating software and hosted tools that solved challenges common to search marketers, including issues related to localized and personalized search results. As a result of this focus, the company was recognized throughout the industry for its geolocation and phraseology technology, along with its context sensitive search technologies.

Richard founded Enquisite, Inc. in 2006 to fill the void in search referral data he experienced with web analytics tools. He currently serves as Enquisite's President, where he drives product and feature development.

Richard is a sought-after speaker on topics related to web analytics, search marketing and search monetization and has served on panels at conferences hosted by Search Engine Strategies, Search Marketing Expo, and others.

About Enquisite Inc.:
Founded in 2006, Enquisite, Inc. is a provider of search marketing automation and monetization solutions. Through its platform and suite of applications, the company aims to transform search marketing by providing marketers with vital insight into user behavior, intent, and actions, reducing the time to search monetization.

Digital agencies and advertisers, including ZAAZ, Netconcepts, and HSR Business to Business, use Enquisite's solutions to more effectively measure ROI, increase current revenue streams, and improve customer retention.

The Enquisite suite of applications includes Enquisite Pro, which automates many of search marketing's most tedious tasks by providing focused search analytics; PPC Assurance, which takes a scientific approach to auditing a search engine's adherence to an advertiser's pay-per-click campaign settings; and SEOsense, which eases the pain for advertisers and agencies alike by providing them with a platform where they can effectively report on and monetize SEO campaigns.

Enquisite has offices in San Francisco, CA, Victoria, BC and Seattle, WA.

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