2011 College Admissions and Enrollment Management Forum to be held in Charlotte, NC

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The Changing Role of the Admission Counselor in the 21st Century Forum wll be held in Charlotte, NC on Tuesday, May 31, 2011. Enrollment management professionals from nine states will meet to discuss The Changing Role of the Admission Counselor.

We continue to hire and retain admission counselors using out-dated job descriptions and emphasizing qualifications that may no longer be relevant in the 21st century

Charlotte, NC Enrollment management consulting firm, The Dysart Group, Inc. is sponsoring a forum at its offices in Charlotte, North Carolina on May 31, 2011. Enrollment management professionals from nine states will meet to discuss The Changing Role of the Admission Counselor.

The process of recruiting students to attend colleges and universities has changed dramatically over the last decade. While school leaders have struggled to keep pace with changing demographics, poor economic conditions and constantly evolving technologies, the role of the admission counselor in this new reality has not been fully reconsidered. "We continue to hire and retain admission counselors using out-dated job descriptions and emphasizing qualifications that may no longer be relevant in the 21st century," stated John W. Dysart, President of The Dysart Group, Inc.

The traditional role of gatekeeper is becoming irrelevant at most colleges and universities as institutions struggle to increase or at least maintain historical enrollment levels. Successfully recruiting qualified students has become more difficult as the population changes, costs for tuition rise and federal and state governments cut back on financial assistance at the same time the ability for families to pay for higher education declines.

Admission professionals are more likely to act as salespeople rather than counselors in the future. The historic skill set that defined an effective recruiter in the past is probably not the ideal talent type necessary to meet enrollment objectives in the future.

More information about the forum is available at http://www.thedysartgroup.com.

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John W. Dysart
The Dysart Group, Inc.
(704) 335-1199
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