Enrollment Builders’ Founder to Participate in Higher Education Marketing Benchmarks Webinar

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Webinar will present insights and analysis of the results of CUnet’s 2012 Benchmarking Survey

With higher education facing significant changes, these data are more important than ever.

Enrollment Builders, a leader in enrollment management consulting services, today announced it will host an upcoming webinar in conjuction with CUnet (http://www.cunet.com), to present the results of CUnet’s 2012 Not-for-Profit Higher Education Marketing Benchmarking Survey. Enrollment Builders’ founder, Cam Cruickshank, Ph.D., will explore the survey data alongside Kim Kelly, Managing Director at CUnet.

This one-hour online presentation will be held on September 20, 2012 at 2pm ET, and is specifically designed for those working within the areas of higher education marketing, recruitment and admissions.

"For the past three years, CUnet’s annual survey has offered key data points and uncovered important trends for enrollment marketers," said Dr. Cruickshank. “With higher education facing significant changes, these data are more important than ever. I look forward to sharing the insights uncovered by the 2012 annual survey and examining their implications for those working in the non-profit sector.”

In this 60-minute webinar, attendees will hear the highlights of the survey, including:

•With 84% of schools reporting that traditional marketing methods no longer enough to meet enrollment goals, the survey showed a clear shift in focus as enrollment marketers seek out innovative ways to reach potential students.

•There appears to be a growing interest in marketing analytics and outsourcing marketing services as schools consider expanding into channels such as paid search, third party inquiry generation, and targeted display advertising.

•With 58% of schools reporting current online program enrollment, the majority indicating less than 1000 students enrolled, it seems that there is still potential for growth in the area of online education.

Professionals working within the areas of higher education marketing, recruitment and admissions can attend the webinar at no cost by registering at: http://cunet.co/september_webinar

About Enrollment Builders
Enrollment Builders (http://www.enrollmentbuilders.com) is a leader in providing enrollment management consulting services and enrollment solutions to institutions with online, adult, and professional programs. The consultancy specializes in helping non-profit institutions increase enrollment in online programs while improving student services through assessments, customized consulting services, and enrollment solutions.

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Cam Cruickshank, Ph.D.
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