The engagement levels were incredible. It's an unmistakable sign that viewers want to engage with the right enhanced interactive TV content.
New York, NY (PRWEB) August 30, 2012
Fans came out in big numbers and launched an on-screen interactive application with athlete bios, video highlights and other fun facts during the London 2012 Olympics broadcasts enabled by Ensequence on FiOS TV.
During sixteen days of Olympic coverage, Verizon’s 4.5 million FiOS TV customers launched an NBC Olympics-branded application over 3.5 million times and spent over two minutes on average per session with the enhanced content. Of the customers that launched the interactive application, 60 percent were repeat users. The interactive application was available on NBCU channels including NBC, NBC Sports, MSNBC, CNBC, Bravo and Telemundo.
"This engagement demonstrates the enhanced viewing experience our customers have come to expect with FiOS TV,” said Maitreyi Krishnaswamy, Director of Consumer Video Services for Verizon. "The numbers clearly show viewers enjoyed on-demand access to a variety of content while watching the Olympics.
The interactive application included a variety of enhanced content including athlete information, news headlines, stories, schedule information, medals count and on demand videos. Of the people who launched the application, 115% accessed news headlines, 20% read news stories, 10 percent watched on demand videos, and 9 percent looked for schedule information. Customers that launched the branded application accessed multiple interactive features throughout the Olympics.
"The engagement levels were incredible. It's an unmistakable sign that viewers want to engage with the right enhanced interactive TV content," said Peter Low, CEO of Ensequence.
This is not the first time Ensequence has powered interactive television during the Olympics. The interactive TV leader partnered with DISH Network and NBC Universal on the 2008 Beijing Olympic Games, and it teamed with DISH Network, Verizon and NBC Universal on the 2010 Vancouver Games.
Ensequence enables programmers, service providers and advertisers to increase programming ratings, advertising effectiveness and merchandise sales by making their shows and commercials more powerful and engaging with interactivity. The Ensequence iTV Manager® interactive platform solves the technical complexities associated with creating and deploying a high volume of uniquely branded interactive television experiences across cable, satellite, telco and connected devices. Ensequence’s customers include the largest and most innovative programmers and service providers in the media industry: NBCUniversal, MTV Networks, Showtime Networks, Turner Broadcasting, HBO, QVC, WE tv, MSG, Fuse, Comcast, Time Warner Cable, DISH Network and Verizon. In addition, Ensequence is deployed on multiple connected device platforms. To learn more, visit http://www.ensequence.com, follow Ensequence on Twitter and visit our YouTube channel.
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 94 million retail customers nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers in more than 150 countries, including all of the Fortune 500. A Dow 30 company with $111 billion in 2011 revenues, Verizon employs a diverse workforce of more than 188,000. For more information, visit http://www.verizon.com.
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