Website tag management is a fundamental component of interactive advertising and has direct implications for how marketers comply with emerging legislation around the world.
CUPERTINO, Calif. (PRWEB) April 17, 2012
Ensighten, innovator of enterprise tag management and visitor privacy solutions that optimize Web analytics and digital marketing performance, has joined the Online Trust Alliance (OTA) as a general member to further the company’s commitment to ensuring its technologies and products foster consumer privacy. The OTA is a global, member-based non-profit backed by nearly 100 businesses, organizations and government agencies. Together, these members participate on working committees to help develop best practices and shape public policies that enhance online trust, spur innovation, and promote the vitality of the digital economy.
“Ensighten works with top global marketers and brands that are on the front lines of emerging consumer privacy standards and regulations. We have taken a leadership role in this arena by ensuring our tag management solutions offer comprehensive website visitor privacy and compliance features,” said Des Cahill, VP of marketing at Ensighten. “By joining The Online Trust Alliance, we hope to advance the ongoing dialog about best practices in consumer privacy protection, and further align Ensighten’s technologies and policies with this critical aspect of consumer interaction on the Web.”
“Website tag management is a fundamental component of interactive advertising and has direct implications for how marketers comply with emerging legislation around the world. The OTA is pleased to have Ensighten join us in our mission of enhancing online privacy, security and confidence. Ensighten’s website privacy compliance technology helps businesses manage the increasingly complex—and critical—online data collection legislation and best practices guidelines,” said Craig Spiezle, founder and executive director of OTA.
ABOUT THE ONLINE TRUST ALLIANCE
The OTA’s mission is to develop and advocate best practices, public policy and self-regulation to mitigate emerging privacy, identity and security threats to online services, brands, government, organizations and consumers. By enhancing online trust and confidence, we can realize the potential of the Internet, promote innovation, and the vitality of the digital economy. https://otalliance.org.
Ensighten’s enterprise tag management solutions enable the world’s largest enterprises to manage their websites more effectively. Ensighten’s industry-leading tag management platform replaces hundreds of lines of code per Web page with a single line of code, and empowers marketers with an easy-to-use web interface to quickly add, remove or manage any third-party service — such as Web analytics tags or advertising pixels. Ensighten’s global Tag Delivery Network serves over 60 billion tags annually to over 13,000 Web domains, accelerating page load times and handling more than $16 billion in ecommerce for top brands that include A&E Networks, LendingTree, Lenovo, Microsoft Stores, Monster, Sony, and Subaru. Visit us on the Web at http://www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.