Ensighten Joins Online Trust Alliance To Foster Data Privacy

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Ensighten’s tag-management technology enables marketers to ensure their websites comply with emerging consumer privacy legislation.

#TagManagement leader @ensighten joins Online Trust Alliance (@otalliance) to foster consumer data #privacy #DoNotTrack

Website tag management is a fundamental component of interactive advertising and has direct implications for how marketers comply with emerging legislation around the world.

Ensighten, innovator of enterprise tag management and visitor privacy solutions that optimize Web analytics and digital marketing performance, has joined the Online Trust Alliance (OTA) as a general member to further the company’s commitment to ensuring its technologies and products foster consumer privacy. The OTA is a global, member-based non-profit backed by nearly 100 businesses, organizations and government agencies. Together, these members participate on working committees to help develop best practices and shape public policies that enhance online trust, spur innovation, and promote the vitality of the digital economy.

“Ensighten works with top global marketers and brands that are on the front lines of emerging consumer privacy standards and regulations. We have taken a leadership role in this arena by ensuring our tag management solutions offer comprehensive website visitor privacy and compliance features,” said Des Cahill, VP of marketing at Ensighten. “By joining The Online Trust Alliance, we hope to advance the ongoing dialog about best practices in consumer privacy protection, and further align Ensighten’s technologies and policies with this critical aspect of consumer interaction on the Web.”

“Website tag management is a fundamental component of interactive advertising and has direct implications for how marketers comply with emerging legislation around the world. The OTA is pleased to have Ensighten join us in our mission of enhancing online privacy, security and confidence. Ensighten’s website privacy compliance technology helps businesses manage the increasingly complex—and critical—online data collection legislation and best practices guidelines,” said Craig Spiezle, founder and executive director of OTA.

Ensighten Privacy, the company’s primary tool for enabling website privacy and compliance, is the only website privacy solution that uses a single line of JavaScript code to monitor and enforce stringent privacy compliance for all tags on a website. Ensighten Privacy enables marketers and etailers to ensure their websites fully comply with emerging standards in the United States for Do Not Track (DNT) browser headers; with Europe’s ePrivacy Directive (aka UK Cookie Law) opt-in provisions; with other privacy legislation; and with a company’s consumer privacy policies. Ensighten Privacy also gives consumers persistent opt-out/opt-in for a website’s data collection methods.

The OTA’s mission is to develop and advocate best practices, public policy and self-regulation to mitigate emerging privacy, identity and security threats to online services, brands, government, organizations and consumers. By enhancing online trust and confidence, we can realize the potential of the Internet, promote innovation, and the vitality of the digital economy. https://otalliance.org.

Ensighten’s enterprise tag management solutions enable the world’s largest enterprises to manage their websites more effectively. Ensighten’s industry-leading tag management platform replaces hundreds of lines of code per Web page with a single line of code, and empowers marketers with an easy-to-use web interface to quickly add, remove or manage any third-party service — such as Web analytics tags or advertising pixels. Ensighten’s global Tag Delivery Network serves over 60 billion tags annually to over 13,000 Web domains, accelerating page load times and handling more than $16 billion in ecommerce for top brands that include A&E Networks, LendingTree, Lenovo, Microsoft Stores, Monster, Sony, and Subaru. Visit us on the Web at http://www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

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