Ensighten Expands Into Europe, Opens U.K. Office

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Adrian James joins to lead EMEA operations and address burgeoning local demand from publishers and etailers looking to boost website performance and comply with consumer privacy protection laws.

Ensighten is the leader in high-performance enterprise tag management solutions.

I am incredibly excited to be joining Ensighten at this time. The Ensighten team and technology are the clear leaders in the tag management and online privacy arenas. I’m looking forward to extending the company’s success into EMEA.

Ensighten, innovator of high-performance tag management systems (TMS) for top brands and marketers, announced the opening of new EMEA headquarters in London. Ensighten is experiencing heightened demand for tag management technology worldwide and especially in Europe, where publishers, marketers, and etailers are concerned about how to quickly comply with imminent consumer privacy laws spurred by the EU ePrivacy Directive.

Adrian James joins as managing director of Ensighten’s European operations, and will be based out of the new London office. Adrian will lead Ensighten’s sales and customer support operations in Europe, the Middle East and Africa, spearheading a local team to manage growing business opportunities in the region and service existing European and multinational customers that include Capital One, MoneySupermarket.com, and Sony.

Adrian brings broad industry knowledge and expertise to Ensighten. Most recently, he was managing director at SiteTagger, where he built a 30-customer business in 18 months, signing leading retailers that included Dixons, John Lewis, Marks & Spencer, PC World, and Sainsbury’s. His industry experience also includes leadership positions at digital marketing agency Bourne and Web analytics leader Omniture, along with marketing roles at Oracle and Siebel.

“I am incredibly excited to be joining Ensighten at this time. The Ensighten team and technology are the clear leaders in the tag management and online privacy arenas. I’m looking forward to extending the company’s success into EMEA,” said Adrian James, managing director, Ensighten EMEA.

“We are delighted to be able to better serve our European customers with the appointment of Adrian and the team of industry experts that he is assembling at our new London office,” said Josh Manion, CEO of Ensighten. “This is a major milestone for Ensighten, which is seeing increasing demand in the North America and Europe for our solutions. The timing is perfect as Ensighten’s advanced tag management and privacy technology is emerging as a highly effective approach for EMEA publishers looking to accelerate their websites and conform with the EU ePrivacy Directive.”

ABOUT ENSIGHTEN
Ensighten’s enterprise tag management and privacy solutions enable the world’s largest enterprises to manage their websites more effectively. Ensighten’s industry-leading tag management platform replaces hundreds of lines of code per Web page with a single line of code, and empowers marketers with an easy-to-use web interface that lets them quickly add, remove or manage any third-party service such as Web analytics tags or advertising pixels. Ensighten’s global Tag Delivery Network serves over 150 billion tags annually to more than 13,000 Web domains, accelerating page load times and handling more than $16 billion in ecommerce for top brands that include A&E Networks, LendingTree, Lenovo, Microsoft Stores, Monster, Sony, and Subaru. Visit us on the Web at http://www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

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