Ensighten Explodes onto Italian Digital Marketing Scene
 with BitBang Partnership

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Signing one of Italy’s best-known Web analytics and customer experience management consulting firms gives Ensighten access to a growing European market.

BitBang has joined Ensighten Connect, giving it access to a framework of special benefits and services that enable BitBang to integrate Ensighten’s tag management technology into its suite of technica

BitBang is partnering with Ensighten to gain access to a great pool of expert resources and technology capabilities in the data collection and tag management practices domain.

Ensighten, innovator of Real-Time™ Tag Management Systems and visitor privacy solutions that optimize web analytics and digital marketing performance, has signed a service partnership with BitBang, one of Italy’s top Web analytics and customer experience management consultancies. Working together, the two companies will introduce major Italian consumer brands and publishers to Ensighten’s advanced tag management technology, which reduces the technical and marketing resources needed to deploy and optimise digital brand experiences.

“BitBang is partnering with Ensighten to gain access to a great pool of expert resources and technology capabilities in the data collection and tag management practices domain. I’ve known the people at Ensighten for years and have always had a tremendous respect for their technical skill and competence,” said Giovanni Lorenzoni, CEO of BitBang.

BitBang’s client base includes many of Italy’s largest digital marketers and publishers, including Alitalia, Fastweb, Generali Group, Samsung, Sky, Telecom Italia, and Unicredit Group. The company has developed a reputation for digital measurement strategy, analytics and consulting practices, and advanced analysis, multichannel analytics and customer experience management.

BitBang has joined Ensighten Connect, giving it access to a framework of special benefits and services that enable BitBang to integrate Ensighten’s tag management technology into its suite of technical consulting services. Using Ensighten Manage and Ensighten Mobile, BitBang’s client base will benefit from increased website performance, faster turnaround on digital marketing campaigns for both Web and mobile platforms, and advanced analytics functions such as test-and-target and customer segmentation.

“It’s an honour to have a consultancy of BitBang’s standing partner with us — Giovanni’s team is a stand-out digital consultancy in Italy and Europe,” said Adrian James, managing director of Ensighten EMEA. “We’re looking forward to collaborating with them to help top brands perfect their digital brand experiences and streamline their digital marketing processes.

ABOUT BITBANG
BitBang provides digital analytics, digital intelligence and customer experience management services for companies looking for successful measurement and optimization programs with their multichannel analytics. With experience providing strategic digital analytics solutions spanning for more than one hundred clients, BitBang combines technology, methodology, deep technical and strategic skills, and best practices to achieve measurable results and maximize the value of digital analytics initiatives. The company’s deep insight skills enable its clients to improve their business outcomes through advanced data collection and analysis techniques and by applying systematic analytics discipline and capabilities, experience and a proven methodology that balances art and science. To learn more, visit http://www.bitbang.it.

ABOUT ENSIGHTEN
Ensighten boosts marketing agility and eases privacy compliance with the industry’s first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten’s cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 25,000 Web domains across 150 countries, representing more than $25 billion in ecommerce for top brands that include A&E Networks, Microsoft Stores, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at http://www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

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