Ensighten Identified As Market Leader In Influential Digital Marketing Research Report

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Econsultancy report highlights technical and functional capabilities of tag management systems designed for small businesses versus high-volume enterprise users

Our ability to accelerate site speed, enable compliance with current and emerging consumer privacy standards, and bring marketing agility to complex business-process situations are key market advantages.

Ensighten, innovator of enterprise tag management and visitor privacy solutions that optimize Web analytics and digital marketing performance, has been identified as a market leader in a report just published by Econsultancy, the influential publisher and research firm that focuses on best practices in digital marketing and e-commerce. The report, “Tag Management Systems Buyer’s Guide,” analyzes recent trends in the fast-growing tag management sector and profiles the leading vendors that are enabling marketers to get better control of the hundreds of tags that are typically added to modern websites.

In the report, Ensighten is identified as a market leader in the tag management sector due to the advanced capabilities of its broad product set; its customer roster of renowned brands whose high-traffic/multi-domain websites require exceptional, mission-critical performance and highly scalable tag management capabilities; and the company’s expanding geographic footprint and growing customer base of multinational companies.

“Tag management is certainly now a crucial technology that businesses of all sizes should consider. This Buyer’s Guide from the analysts at Econsultancy provides a much-needed survey of the landscape, especially as we’re seeing lower-functionality solutions emerge that address a broader set of customers,” said Des Cahill, VP of marketing at Ensighten. “Ensighten’s ongoing focus is on the complex tag management needs of enterprise websites. Our ability to accelerate site speed, enable compliance with current and emerging consumer privacy standards, and bring marketing agility to complex business-process situations are key market advantages that are propelling our ongoing success in the high-volume website category and separating us from other vendors. The report also underscores the importance of verifying the claims of all vendors in this emerging market sector through careful vetting and evaluations based on realistic proofs-of-concept.”

To learn more about the Econsultancy report, visit http://econsultancy.com/us/reports/tag-management-buyers-guide.

Econsultancy is a global independent community-based publisher, focused on best practice digital marketing and e-commerce, and is used by more than 400,000 Internet professionals every month. Econsultancy has offices in London, New York and Dubai and is a leading provider of digital marketing training and consultancy. For more information, visit http://econsultancy.com or follow @econsultancy on Twitter.

Ensighten’s enterprise tag management solutions enable the world’s largest enterprises to manage their websites more effectively. Ensighten’s industry-leading tag management platform replaces hundreds of lines of code per Web page with a single line of code, and empowers marketers with an easy-to-use web interface to quickly add, remove or manage any third-party service — such as Web analytics tags or advertising pixels. Ensighten’s global Tag Delivery Network serves over 150 billion tags annually to over 13,000 Web domains, accelerating page load times and handling more than $16 billion in ecommerce for top brands that include A&E Networks, LendingTree, Lenovo, Microsoft Stores, Monster, Sony, and Subaru. Visit us on the Web at http://www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

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