TUI Travel Plc, Europe’s Leading Travel Group, Discusses How Tag Management Unlocks Marketing Agility at Prestigious eMetrics Digital Marketing Summit

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Thought leaders in the art and science of digital marketing measurement, optimisation and analytics convene in London; Ensighten and customer TUI showcase latest real-time tag management technology for marketing agility.

Tag management bridges the gap between analysts and developers. It enables me to have a flexible approach to analytics and technology management, without the constraints of development cycles.

Ensighten, innovator of real-time enterprise tag management systems that optimise Web analytics and digital marketing performance while ensuring privacy compliance, is a featured vendor at the upcoming eMetrics Marketing Optimization Summit in London on November 27-28, 2012. Additionally, Ensighten customer TUI Travel is participating in a panel session entitled "Tag Management - A Feature With a Future," during which TUI’s web analytics manager will share his personal tips for improving website performance, testing efficiency and data integration.

“Tag management bridges the gap between analysts and developers,” said Adrian Maguire, web analytics manager at TUI Travel. “It enables me to have a flexible approach to analytics and technology management, without the constraints of development cycles. It’s a new capability for us, but we’ve seen some really strong early results and I look forward to discussing them at eMetrics.”

At the summit, Ensighten will showcase its advanced tag management technology, which enables digital marketers and publishers to manage Web and mobile campaign data collection in real time, and to integrate their mobile analytics data with traditional Web analytics data.


■ Ensighten customer TUI discusses tag management techniques with analytics professionals from Aegis Media, and News International (9:45 am on Wednesday, November 28).

■ Drop by Ensighten booth #101 to see the latest in real-time tag management technology, and learn about Ensighten’s expanding customer and partner base across EMEA.

■ To set up an interview with Ensighten or Mr. Maguire, contact Marc Duke, marc(at), +44 7764 950 953

To learn more about how real-time tag management technology can optimise mobile marketing campaigns, attend a free Ensighten/Webtrends webcast on December 13, 2012: Register here.

Ensighten has pioneered the industry’s first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. Ensighten’s intuitive interface lets non-technical marketing professionals easily add, remove, or modify any third-party digital marketing tag or pixel, and see the results immediately — without the need for IT resources. Ensighten Manage is the only tag management system that gives marketers and website analysts precise tag control over website behavior by visitor, session, and page. Ensighten’s technology harmonizes tag data collection across all platforms and devices: Web, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more.

Ensighten’s enterprise tag management and privacy solutions enable the world’s largest enterprises to manage their websites more effectively. Ensighten’s industry-leading tag management platform replaces hundreds of lines of code per Web page with a single line of code, and empowers marketers with an easy-to-use Web interface that lets them quickly add, remove or manage any third-party service such as Web analytics tags or advertising pixels. Ensighten’s global Tag Delivery Network serves over 750 billion tags annually, representing over 1500 different digital marketing services, to more than 25,000 Web domains across 150 countries, accelerating page-load times and handling more than $25 billion in ecommerce for top brands that include A&E Networks, LendingTree, Lenovo, Microsoft Stores, Monster, Sony, and Subaru. Visit us on the Web at, and follow Ensighten on and Twitter @ensighten.

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