MoneySupermarket.com Taps Ensighten to Improve Digital Marketing Tag Management

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After conducting rigorous competitive benchmark tests, the UK’s leading price comparison website streamlines deployment of digital marketing services and accelerates site performance with Ensighten Tag Management System (TMS).

Ensighten enables MoneySupermarket.com’s digital marketing team to efficiently manage all their tag-based digital marketing and analytics services.

Using Ensighten Manage, MoneySupermarket.com can improve site performance and efficiently execute on their Web analytics needs, without any impact on visitor experience.

Ensighten, innovator of enterprise tag management systems that optimise digital marketing performance while ensuring privacy compliance, announced that MoneySupermarket.com, the UK’s leading price comparison website, has selected Ensighten as the tag management system for its major domains, moneysupermarket.com and travelsupermarket.com. Combined, these websites receive approximately 70 million page views per month.

MoneySupermarket selected Ensighten after concluding it is the only vendor that offers a platform capable of selectively deploying tags directly onto the browser by page, session or visitor, rather than the alternate “container tag” approach, which supports only simple customisations and slows page load as websites become more complex and dynamic.

According to Ben Sidebottom, head of media systems at MoneySupermarket, the Ensighten solution is also helping to significantly reduce the time required to deploy or edit digital marketing tags: “Ensighten enables us to deploy tags straight to our site, gives us a platform to deliver content and advert-based tags, and allows us to quickly try different things on the website. We can now deploy marketing tags across any part of our sites in a matter of days rather than weeks, which has made a real difference to the business.”

By replacing hundreds of lines of JavaScript on each Web page with a single line of code, Ensighten reduces overall website complexity and enables MoneySupermarket.com’s digital marketing team to manage all their tag-based digital marketing and analytics services without the need to deploy new versions of the website, which can be time consuming and potentially lead to bugs or problems. Ensighten gives MoneySupermarket.com the flexibility and agility to swiftly optimise marketing campaigns and improve conversions.

“We are delighted to have MoneySupermarket.com on our growing European customer list and are looking forward to contributing to their continued success and expansion,” said Adrian James, managing director of Ensighten EMEA. “Utilising Ensighten’s Manage platform to deliver against MoneySupermarket.com tagging requirements will help them to improve site performance and efficiently execute on their Web analytics needs, without any impact on visitor experience.”

Ensighten has drastically reduced the time to deploy data tags onto the site, which is a major benefit to both the IT and marketing teams. “Getting tags onto the site can take months,” added Ben Sidebottom. “With Ensighten, the time has been cut to days. So this has freed up valuable time to focus on other crucial areas.”

MoneySupermarket.com is looking at other areas where Ensighten can help, such as Ensighten Privacy for worldwide visitor privacy compliance and Ensighten Mobile for mobile app analytics tracking.

ABOUT MONEYSUPERMARKET
MoneySupermarket.com is the UK’s leading price comparison website. Our aim is to help the UK save £1bn on their household bills in 2012.

ABOUT ENSIGHTEN
Ensighten’s enterprise tag management and privacy solutions enable the world’s largest enterprises to manage their websites more effectively. Ensighten’s industry-leading tag management platform replaces hundreds of lines of code per Web page with a single line of code, and empowers marketers with an easy-to-use Web interface that lets them quickly add, remove or manage any third-party service such as Web analytics tags or advertising pixels. Ensighten’s global Tag Delivery Network serves over 750 billion tags annually, representing over 1500 different digital marketing services, to more than 25,000 Web domains across 150 countries, accelerating page-load times and handling more than $25 billion in ecommerce for top brands that include A&E Networks, LendingTree, Lenovo, Microsoft Stores, Monster, Sony, and Subaru. Visit us on the Web at http://www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

Ensighten UK media contact:
Marc Duke, marc(at)crackingmarkets(dot)co(dot)uk, +44 7764 950 953

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