The assignment of this patent by the USPTO underscores that Ensighten has extremely unique and compelling privacy technology that is practical for real-world use by high-traffic publishers.
CUPERTINO, Calif. (PRWEB) October 10, 2012
Ensighten, innovator of enterprise tag management systems and visitor privacy solutions that optimize web analytics and digital marketing performance, has been assigned a patent by the United States Patent and Trademark Office (USPTO) for its online consumer privacy management technology. Patent # 8,261,362 describes the core advanced technology embodied in Ensighten Privacy and Ensighten PrivacyEU, services that Ensighten makes available for online publishers and retailers that need to comply with evolving online consumer privacy protection laws such as the United States’ Do Not Track (DNT) browser headers and the UK “Cookie Law” consumer opt-in mandate.
“We’ve always seen our privacy technology as far more advanced than any other website privacy compliance solution on the market. The assignment of this patent by the USPTO underscores that Ensighten has extremely unique and compelling privacy technology that is practical for real-world use by high-traffic publishers,” said Des Cahill, VP of marketing at Ensighten. “Online publishers and retailers are paying careful attention to evolving regulations such as Europe’s ePrivacy Directive because they must ensure their websites conform with its requirements. Ensighten Privacy provides single line of code deployment, requires no modification to existing page code, and does not require the purchase or installation of a TMS while giving publishers complete control of their privacy compliance.”
Ensighten Privacy provides a comprehensive solution for enterprise privacy compliance needs, and offers an extensive set of industry-leading features:
■ No need to purchase or install a tag management system.
■ No need to modify any tag code on any pages
■ All tags are instantly detected, including both existing tags and any tags added to the website after deploying Ensighten Privacy.
■ Offers control over all tags across a website, with suppression of tags before they collect visitor data or drop cookies in the visitor’s browser cache.
■ Enables website publisher to manage and control compliance and liability exposure, without relying on ad networks to honor opt-out requests.
■ Powerful conditional logic enables the creation of privacy rule-sets to handle privacy law requirements from any nation or to support enforcement of any company policy. Multiple privacy rule-sets supported, and are assignable by domain(s), sub-domain(s), page(s), path(s) or session-conditions (e.g. based on visitor’s national origin, device type, cookie, date, etc.).
■ Customizable, customer-branded visitor permission experience (e.g. dialog box, opt-in or opt-out, etc.).
■ Backed by the global, high availability Ensighten TDN for enterprise scale, reliability and performance.
■ Handles enterprise-grade website complexity with support for multi-domain and multi-geo enterprise websites.
Ensighten PrivacyEU is a free Web service to help publishers, marketers, and etailers quickly comply with the new UK Cookie Law, the UK’s implementation of the EU ePrivacy Directive. Ensighten PrivacyEU setup takes minutes, and imposes no limitation on traffic volume or the number of Web domains supported. After adding a single line of code to their websites, publishers can recognize which visitors are from the UK and present them with a dialogue box that requests their explicit consent for any data collection for tracking purposes. Ensighten PrivacyEU leverages tag classification data provided by PrivacyChoice, and is based on the same robust technology platform that powers Ensighten Privacy, Ensighten’s enterprise-class privacy solution.
Ensighten’s enterprise tag management and privacy solutions enable the world’s largest enterprises to manage their websites more effectively. Ensighten’s industry-leading tag management platform replaces hundreds of lines of code per Web page with a single line of code, and empowers marketers with an easy-to-use Web interface that lets them quickly add, remove or manage any third-party service such as Web analytics tags or advertising pixels. Ensighten’s global Tag Delivery Network serves over 750 billion tags annually, representing over 1500 different digital marketing services, to more than 25,000 Web domains across 150 countries, accelerating page-load times and handling more than $25 billion in ecommerce for top brands that include A&E Networks, LendingTree, Lenovo, Microsoft Stores, Monster, Sony, and Subaru. Visit us on the Web at http://www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.