Subaru Selects Ensighten for Site-Wide Tag Management System

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Replacing previous tag-management technology with Ensighten Manage yields instant acceleration of website responsiveness and enables Subaru’s marketing and website teams to optimize digital marketing campaigns.

Subaru will deploy Ensighten Manage, Ensighten’s enterprise-class TMS, to dynamically manage and monitor hundreds of JavaScript tags that add functionality to www.subaru.com

As successful marketers like Subaru strive to maximize the functionality and accountability of their ecommerce websites, they realize that tag-based digital marketing services can negatively impact customer experience unless tags are managed effectively.

Ensighten, innovator of high-performance tag management systems (TMS) for top brands and marketers, announced that it has been selected by Subaru of America to power Subaru.com and 600 related Subaru websites operated by one of America’s most-loved automotive companies. Ensighten secured the business after outperforming the incumbent vendor and other TMS vendors in a competitive review orchestrated by Subaru’s agency of record, Carmichael Lynch. The review included consideration of performance and ease of use.

Ensighten emerged as the clear winner in ease of management of the numerous analytics and media tags used on Subaru.com, as well as site performance. Ensighten Manage clocked in with a 2.7-second reduction in the load time of website pages (a crucial metric to meet the expectations of visitors to Subaru.com), when compared to the performance of the incumbent TMS vendor.

“As successful marketers like Subaru strive to maximize the functionality and accountability of their ecommerce websites, they realize that tag-based digital marketing services can negatively impact customer experience unless tags are managed effectively,” said Josh Manion, CEO of Ensighten. “We’re really pleased to see Subaru taking advantage of Ensighten Manage and we’re looking forward to helping them further optimize performance and integrate our technology across other digital marketing channels.”

Subaru will deploy Ensighten Manage, Ensighten’s enterprise-class TMS, a proven technology that powered $16 billion in ecommerce revenue in 2011 alone, to dynamically manage and monitor hundreds of JavaScript tags that add functionality to http://www.subaru.com and the hundreds of Subaru dealer websites around the USA. Ensighten Manage works smoothly with the various digital marketing services that power the website, including Omniture SiteCatalyst®, DART Floodlight, and other analytic and marketing services.

By replacing hundreds of lines of JavaScript on each Web page with a single line of code, Ensighten Manage reduces the overall website complexity and enables Subaru’s digital marketing team to manage all their tag-based digital marketing and analytics services without assistance from IT personnel. Ensighten Manage gives Carmichael Lynch and Subaru the flexibility and agility to swiftly optimize marketing campaigns and improve conversions.

Looking ahead, Ensighten and Carmichael Lynch are aiming to achieve additional site-wide page performance for Subaru through additional optimizations, with the aim of reducing the time it takes for a page to load in a customer’s browser by more than 20 percent. Various studies have shown that reducing the page load time can have a direct impact on shopper behavior and drive bottom-line revenue for marketers.

ABOUT ENSIGHTEN
Ensighten’s enterprise tag management and privacy solutions enable the world’s largest enterprises to manage their websites more effectively. Ensighten’s industry-leading tag management platform replaces hundreds of lines of code per Web page with a single line of code, and empowers marketers with an easy-to-use web interface to quickly add, remove or manage any third-party service — such as Web analytics tags or advertising pixels. Ensighten’s global Tag Delivery Network serves over 150 billion tags annually to more than 13,000 Web domains, accelerating page load times and handling more than $16 billion in ecommerce for top brands that include A&E Networks, LendingTree, Lenovo, Microsoft Stores, Monster, Sony, and Subaru. Visit us on the Web at http://www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

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