As marketers increasingly deploy campaigns via the mobile channel, they need to find ways to streamline app data collection and ensure this data is integrated with information from other marketing channels such as the Web.
CUPERTINO, Calif. (PRWEB) December 06, 2012
Ensighten, innovator of Real-Time™ Tag Management Systems and visitor privacy solutions that optimize web analytics and digital marketing performance, is teaming with Webtrends, the global leader in digital intelligence, to help digital marketers get to grips with multichannel marketing analytics. Next week, experts from both companies are hosting a complimentary webcast designed for digital marketers, mobile marketers, mobile app developers, and ecommerce professionals who deploy apps on Android and Apple iOS.
“As marketers increasingly deploy campaigns via the mobile channel, they need to find ways to streamline app data collection and ensure this data is integrated with information from other marketing channels such as the Web,” said Adrian James, managing director of Ensighten EMEA. “Ensighten and Webtrends offer a solution that addresses the needs of today’s digital marketers: real-time mobile tag management, more insightful reporting, and better business outcomes and ROI. Dash Levine from Webtrends and I will provide recommendations to help digital marketers derive the most from their mobile campaigns.”
WHAT WILL I LEARN?
Implementing mobile marketing strategies often involve a series of frustrating stumbling blocks to achieve optimum user experience, engagement and a healthy return on investment. Whether on Android, or iOS, making app-specific changes to ad networks and Web analytics frequently means additional development effort or even a complete recompile. And then… more waiting: wait for re-approval from Apple or Google; wait for the revised app to appear in store; and wait for customers to download the updated app.
WHAT THE PRESENTERS WILL COVER
■ Optimization of mobile marketing ROI
■ Multichannel marketing analytics
■ Acceleration of the mobile app update process
■ Improved mobile marketing agility
■ Unification of Web and mobile marketing initiatives
SIGN UP NOW — MOBILE MARKETING WEBCAST: HOW TO INCREASE AGILITY & OPTIMIZE ROI
■ Tuesday, 11 December 2012, 8:00 am PST / 4:00 pm GMT
■ Hosts: Adrian James (managing director EMEA, Ensighten); and Dash Lavine (director of mobile analytics and partner integration, Webtrends).
■ Register here: online registration.
Ensighten boosts marketing agility and eases privacy compliance with the industry’s first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten’s cloud-based tag delivery accelerates page-load times, processing billions of tag requests from 25,000 Web domains across 150 countries, representing more than $25 billion in ecommerce for top brands that include A&E Networks, Microsoft Stores, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at http://www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.