DIRECTV Unleashes Its Leadership Potential with Entelechy’s Program

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DIRECTV selects Entelechy’s Unleash Your Leadership Potential as its global leadership/management development program. Just months into its roll out, the program is garnering high praise and is showing significant business results.

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The next generation entering the workforce demands this kind of leadership and we want to continue to be an employer of choice.

Launched just months ago, Entelechy’s management/leadership development program, Unleash Your Leadership Potential (ULP), has hit the street with a vengeance. Already thousands of leaders – from supervisors through senior directors – have found the models, exercises, and activities as life-changing. “It’s changed the way I work with people,” says one graduate.

DIRECTV, one of the world's leading providers of digital television entertainment services with more than 32 million customers in the U.S. and Latin America, selected ULP as its core leadership and management development program, largely due to its coaching core.

Maureen Williams, Senior Director of Leadership & Organizational Development at DIRECTV explains: “We feel we are setting ourselves up for success for the workplace of the future. The next generation entering the workforce demands this kind of leadership and we want to continue to be an employer of choice.”

“Each organization that customizes the core ULP program makes it unique to them,” explains Entelechy’s president, Terence Traut. “Our goal is to help organizations create their leadership program, one that addresses their leadership and management challenges and reach their business goals. We have the program – and the approach – to help any size organization unleash the leadership and management potential of their leaders.”

Donna Iacopucci, Entelechy’s Executive VP of Client Relations, elaborates: “ULP is designed so the client can easily customize the program. The core models and learning activities are immensely effective by themselves. However, when our clients tweak the examples, augment our videos with videos representing their environment, and embed their language into the program, that's when leadership potential is truly unleashed!”

Joe Bosch, DIRECTV’s EVP and Chief Human Resources Officer, summarizes: “Coaching fits with our performance and continuous improvement culture. [As a result of our version of ULP, we have created] a mindset that – in this competitive environment – we must all get better and better every day.”

For more detail about Entelechy’s management and leadership development program, Unleash Your Leadership Potential, visit Entelechy’s website at

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