New High-Tech Online Magazine Celebrates Vital Business Communication Skills

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“The medium is the message,” said Marshall McLuhan, the late Canadian Professor of Literature who did so much to facilitate the rise of the internet but sadly died before its inception. Now a new online business magazine aims to takes up that mantle in realising that HOW we say something can be as significant as WHAT we say.

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Communication in the enterprise is a key ingredient to the success of any business.

With the launch issue sponsored by Avaya Inc. and Jabra, Enterprise Communications Europe (ECE) is a bi-annual magazine which goes out in Q1 and Q3 of each year, examining in depth the various means companies employ to stay in touch - with colleagues, business partners or potential and existing clients as well as highlighting the tools and solutions which facilitate smooth and reliable communications in an ever more demanding, fast-paced business world.

Targeted at the decision-makers from SMBs and enterprise across Western Europe, this revolutionary new digital online magazine, which can already be viewed on the ECE website, is aimed at those responsible for selecting and purchasing communication tools. It will provide business executives, managers and IT implementers with vital strategies and specifics for integrating, developing and deploying new technology into their companies’ communication operations - detailing how to build on and sustain commercial success.

An ECE spokesman said: “Communication in the enterprise is a key ingredient to the success of any business. We like to think in time we will become Europe’s must-have digital online magazine with news, reviews and roundtables from the leading communication firms across the continent.

“We already run many marketing activities, in addition to the hard copy version of ECE, such as monthly email campaigns and the online digital version of ECE, which allows us to pride ourselves on our efforts and results to ensure that our clients receive maximum return on investment from their inclusion within the publication.”

For instance, in the first digital online edition of ECE in a highly-engaging and stimulating article headlined: The future isn’t what it used to be, Neil Ward-Dutton, Research Director at MWD Advisors, tells readers about a recent tweet he read claiming “Cloud Computing would remove the CIO from the board table” spurring him on to consider whether or not Cloud Computing is really destined to become the new SOA, and if it is, whether that is a good or a bad development. With all the hype surrounding Cloud Computing, he takes a look at what it is capable of and if it’s not the industry’s silver bullet, why is everyone still so excited?

“Although some organisations have stuck with SOA and seen really significant results (cultural as well as technical), many organisations have also been turned off the idea - by grandiose claims, unsubstantiated hype, and unnecessary complexity exacerbated by industry standards bodies. My
worry is that the same could easily happen again with Cloud Computing,” Neil writes.

Also in the new digital online magazine, the controversial business of the integration of real-time communication is examined by a panel of six experts. Services such as instant messaging (chat), presence information, telephony, video conferencing, call control and speech recognition, with non real-time communication services such as unified messaging, Unified Communications (UC) has become an industry watchword for innovation but where is all this really taking us? Vincent Uppelschoten, Director Solutions Marketing, EMEA, Avaya; Mark Hopwood, Head Of UC, BT; Tim Stone, Head of Collaboration Marketing Europe, Cisco Systems; Lone Donde, Vice President, Global Marketing, CC&O Division, Jabra; Steven Gerrard, Panasonic System Networks Europe and Tim Duffy, CEO, MeetingZone got together to debate the salient issues in what turned out to be a highly thought-provoking meeting.

ECE also features its own leader column in the form of a comment piece on the overall changing state of communications within the business community. A few short years ago, the concept of Unified Communications (UC) was more hype than reality but that is no longer the case. Technological advancement and the arrival of communications and networking standards have spurred the evolution of UC. In an exciting development businesses are starting to deploy UC across their enterprises.

Managed UC integrates and automates a variety of communications means – including telephony, e-mail, messaging, conferencing and collaboration services – into a single, managed architecture that provides a consistent user experience. Its purpose is to improve efficiency and productivity, enable awareness of a colleague’s availability and ease communication with a variety of options.

The magazine also offers a fascinating insight into the future of communication through that indispensable piece of kit - the mobile phone. These days most of us are familiar with Voice over Internet Protocol (VoIP) the means to digitally transmit voice calls over an IP network instead of using the traditional analog phone line, but what about PBX and VoIP PBX? In this edition of ECE, John Lincoln takes a look at the mobile worker and the latest revolutionary advances in the technology.

UC offers the essential ability to improve how individuals, groups and companies interact and perform vital tasks. Enterprise planners and managers should review how this emerging generation of communications software and systems can improve their business operations and processes.
UC also enables multiple communication channels to be co-ordinated. In some cases, separate servers may be consolidated; however, more frequently UC adds functionality to existing communication applications. Key technologies include Internet Protocol (IP)-PBX, voice over IP (VoIP), presence, e-mail, audio-conferencing and Web conferencing, videoconferencing, voice mail, unified messaging (UM), instant messaging (IM), and various forms of mobility.

A further key capability of UC is in offering an essential method of integrating communication functions directly with business applications. Gartner has called this capability communications-enabled business process (CEBP). Although there is significant interest in UC from many enterprises, nevertheless it currently remains a daunting and confusing topic for many. Consequently, many enterprises find it difficult knowing where and how to start. One approach is outlined in Developing an Enterprise Unified Communications Road Map. This research advises enterprises to review their inventories of communication equipment and business partners before going on to develop a precise vision of where their communication could be in five years’ time, all undoubtedly centring round the breakthrough in communications technology - the Gartner 2010 Unified Communications Magic Quadrant.

ECE also introduces its news Executive Travel Section, taking account of the fact that in an ever-changing world, the way we get about the planet is also apt to change, virtually by the minute. For instance in a world dominated by counter-terrorism, the magazine investigates the impact of security measures on the contemporary business traveller and asks are we likely to experience even longer delays in a future dominated by Orwellian micro-intrusion? Also Hugh Courtenay takes a look at the advantages of private charter flying, arguing its benefits allow the modern-day traveller to recapture the essence of what flying should really be all about, as well as suiting individual convenience.

And talking of travel ... in the new magazine’s Product Review Section, the new Range Rover Sport 2010 is given the ECE Executive Vehicle Choice Award. In the same section is a feature on six other, top-of-the-range, luxury cars. “Speaking as one of those lucky enough to get our hands on the new 2010 Sport, we are in the enviable position of being able to report, with complete certainty that the Sport is by far and away the best 4x4 offering on the market,” the reviewer concludes.

Patently, the world of business communication is a challenging, demanding and fast-developing one. ECE – both online and in its hard copy edition - aims to be at the forefront of each of these changes and keep its readers right up to date with all the news.

For further information contact Lisa-Marie Carter at lisamarie(at)lrgamedia(dot)com

LRGA Media International Ltd. was established in 2005 and specialises in executive roundtable events and business-to-business publications.


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