As an innovator in the travel industry, Intrawest’s selection of Confirmit is a real testament to our ability to provide cutting-edge technology to Enterprise Feedback Management across customer and market research initiatives
New York, NY (PRWEB) August 3, 2006
FIRM, the world’s leading provider of software for Enterprise Feedback Management and Market Research, today announced that it has signed an agreement to provide its Confirmit survey, community panel and report platform to Intrawest, a world leader in premier destination resorts and adventure travel. Intrawest will license the software as an on-demand solution powered by the industry leading Confirmit ASP platform.
Based in British Columbia, Canada, with locations across North America and Europe, Intrawest will deploy the Confirmit platform for surveying and on-line customer panels to provide valuable input in support of the company’s marketing and customer loyalty initiatives.
Priding itself on delivering superior guest services to a growing and loyal customer base, Intrawest intends to leverage Confirmit’s unmatched scalability, robust features and capability set in order to better understand the attitudes and travel behavior of their customers. “At Intrawest, we committed to fully understanding the needs and wishes of our customers. As part of our Learn Six Sigma Operational Excellence initiatives, obtaining ‘Voice of Customer’ is a critical focus. Establishing a customer panel with Confirmit will provide us ongoing access to our customers. Immediate customer input and feedback to ideas will be instrumental throughout the development and implementation stages of product development, process improvements, and new business strategies,” explained Jane Osler, Vice President of Marketing Research for Intrawest.
“Intrawest values the strong ties we have established with our customers, and we know they expect a world-class experience at our resorts and adventure destinations. The Confirmit platform’s advanced capabilities paired with its ease-of-use will enhance our customer loyalty initiatives and provide a centralized reporting platform for fast and reliable assessments of real-time results,” said Osler. “Confirmit’s superior technology provides a single platform for Enterprise Feedback Management activities, while streamlining the processes that enable more effective use of our invaluable customer feedback.”
“As an innovator in the travel industry, Intrawest’s selection of Confirmit is a real testament to our ability to provide cutting-edge technology to Enterprise Feedback Management across customer and market research initiatives,” said Kjell Øksendal, FIRM’s Vice President of Marketing. “Intrawest will benefit from our next generation survey, community panel and reporting platform by setting industry standards for new product development and customer loyalty programs.”
Confirmit’s world-class survey, community panel and reporting platform can be licensed as an ASP software on-demand service or as a server install. Confirmit can be implemented in both online or offline locations and integrates with Confirmit Reportal enabling live access to customized reports ensuring that management and relevant stakeholders have critical insight at their fingertips.
- Kjell Øksendal, Vice President of Marketing, FIRM, +1 212 660 1810
- Jane Osler, Vice President of Marketing Research, Intrawest, +1 604 639 4305
Future Information Research Management (FIRM) is the world's leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM). The company has 99 employees and offices in Oslo, London, New York and San Francisco. FIRM's software is also distributed through partner resellers in Amsterdam, Sydney and Tokyo. FIRM became a public company in December 2005, and is listed on Oslo Stock Exchange (OSE) under the ticker "FIRM".
Confirmit, FIRM’s flagship product, is a web-based survey, feedback and reporting software. FIRM's two target markets and product offerings are Global 5000 companies with Confirmit EFM (Enterprise Feedback Management) and market research companies worldwide with Confirmit MR (Market Research). Customers include Accenture, ACNielsen, Aker Kværner, Dow Jones, Egg, Hewlett Packard, Ipsos, Microsoft, Storebrand, Statoil, and Tomra.
For more information about FIRM and Confirmit, visit http://www.confirmit.com.
About Intrawest Corporation
Intrawest Corporation (IDR:NYSE; ITW:TSX) is a world leader in destination resorts and adventure travel. The company has interests in 10 resorts at North America’s most popular mountain destinations, including Whistler Blackcomb, a host venue for the 2010 Winter Olympic and Paralympic Games. Intrawest owns Canadian Mountain Holidays, the largest heli-skiing operation in the world, and an interest in Abercrombie & Kent, the world leader in luxury adventure travel. The Intrawest network also includes Sandestin Golf and Beach Resort in Florida and Club Intrawest – a private resort club with nine locations throughout North America. Intrawest develops real estate at its resorts and at other locations across North America and in Europe. Intrawest is headquartered in Vancouver, British Columbia. For more information, visit http://www.intrawest.com.