We will never go back to the plain stainless steel arms. - Lynne Howard-Reed, CBOE Director of Marketing
Winter Park, Florida (PRWEB) October 25, 2012
Entry Media announced today that the Chicago Board Options Exchange (CBOE), the largest U.S. exchange and creator of listed options, recently introduced their new corporate branding using Turnstile Advertising which is grabbing people's attention. As part of the launch of the new brand redesign, CBOE restyled the entrance to their corporate headquarters in Chicago, using Entry Media's Turnstile Advertising with Turnstile AdSleeve units to showcase the new logo and tag lines.
"Entry Media's Turnstile AdSleeves were an integral part of the CBOE brand launch, and once we saw what a difference they made, we will never go back to the plain stainless steel arms," said Lynne Howard-Reed, CBOE Director of Marketing. "They have transformed our entry area from one that was institutional to one that is now more warm and inviting. Adding the AdSleeves was an inexpenseive and effective way to enhance and build our brand."
Creating a more welcoming work environment with the addition of the Turnstile AdSleeve units could make a big impact for CBOE. According to The Journal of Public Affairs, Administration and Management, the design of a business workspace can impact the productivity and level of satisfaction for workers. The goal for businesses is to create an environment which offers both warmth and professionalism and to improve productivity through work space design. According to a recent study conducted by Cromwell Property Group, there is a pattern that suggests that improving work space deisgn has a potential to improve productivity by 3% to as much as 20%.
CBOE is one of the many companies that have realized that a small change can have a big impact. Entry Media's Turnstile AdSleeves have reached and influenced over 1 billion consumers at high traffic locations such as sports venues including Chicago's Soldier Field, Rail Stations including the New York City Subway System, New York/New Jersey Subway System and Sao Paulo (Brazil) Rail System and Amusement Parks including Six Flags Parks and Disney's ESPN Wide World of Sports.
Advertisers utilizing the Turnstile AdSleeve Armcovers include Chase Bank, Ford, Coca-Cola, Comcast and Cole Hahn. Deals are pending for the Turnstile AdSleeve Armcovers in over 500 stadiums, arenas, fairs, amusement parks and mass transit centers throughout the United States and internationally.
About Entry Media
Entry Media is the originator, developer and the world's leader in tactile marketing using Turnstile AdSleeve Armcovers. For over 18 years Entry Media has been specializing in helping companies to stand out in the ever increasing cluttered market place. Turnstile Advertising with Turnstile AdSleeve Armcovers is a proven effective advertising vehicle that adds a valuable tactile element to advertising campaigns. Studies have shown an increase in brand retention of up to 200% by adding a second human sense to an advertising campaign.
For more information contact Entry Media at http://www.EntryMedia.com and 407-678-4446.