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Green Bay Converting, Inc. Introduces Eco-Friendly Bathroom Tissue and Packaging

Ever-Green® from Green Bay Converting, Inc.

It just makes sense to take an existing product, which everyone needs and which normally produces a lot of waste in the packaging and turn it into something that's eco-friendly and won't end up in the landfill.

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Eco-friendly bathroom tissue and the package it comes in? Really? Yes. Really. It's Ever-Green® from Green Bay Converting, Inc. Ever-Green® is a soft and absorbent bathroom tissue made from 100% recycled fiber, packaged in a 100% recyclable carton and shipped in an environmentally friendly way. "That combination is something not found in any other bathroom tissue product," said Lee Luft, vice president of sales and operations for Green Bay Converting, Inc.

Every package of Ever-Green® includes 12-rolls of soft, absorbent, 2-ply, bathroom tissue (made from 100% recycled fiber). Its unique packaging is an environmentally sustainable carton made from 100% recycled paper with no plastic content, so it is 100% recyclable. "The design is similar to a "fridge pack" that soda manufacturers use," explains Luft. "The rolls easily dispense from the carton one at a time and there's a viewing window so consumers know when they need to buy more." In addition, no difficult-to-recycle plastic is used in the Ever-Green packaging.

A totally unique feature of the carton is an area which can be used to collect the tissue cores when consumers are done with the rolls. When all the rolls are used, the entire carton including the cores can be recycled. As for shipping, the packaging is so durable that it does not need any additional transportation materials; and is shipped on a flat (pallet) that is also 100% recyclable.

"We're incredibly excited about this product," said Luft. "It just makes sense to take an existing product, which everyone needs and which normally produces a lot of waste in the packaging and turn it into something that's eco-friendly and won't end up in the landfill."

Ever-Green® is currently available for purchase online at http://www.letsgogreen.biz and at http://www.greenlinepaper.com as well as at select retailers in the Midwest and Southeastern United States.

Green Bay Converting, Inc. is headquartered in Green Bay, Wisconsin and produces a wide variety of nationally recognized brand names. Its products include single roll bath tissue, jumbo roll bath tissue, center pull towels, hand wound towels, single fold towels, multi-fold towels and many types of food service and utility wipers. Founded in 1999, Green Bay Converting, Inc. now employs over three-hundred team members working around the clock with the youngest "fleet" of tissue converting equipment in North America. More information about Green Bay Converting, Inc. is available at http://www.gbconvert.com.

Media Contact:
Beth Kneisler
Leonard & Finco Public Relations
920-965-7750
http://www.lfpublicrelations.com

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