Faraway Furniture Supports Sustainable Resources to Support Sustainable Business

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Going "green" means more to some businesses than simply increasing profits by appealing to environmentally conscious consumers. Faraway Furniture (http://www.FarawayFurniture.co.uk) is showing the business community that using sustainable resources (in their case teak) not only satisfies an eco-friendly audience, but also satisfies essential business needs.

Teak Tree

But what's more important is to do our part by being a green business while doing our job as a business in general - keeping customers happy. Some businesses today are so focused on promoting their environmental service that they forget about customer service. Faraway Furniture doesn't want to be one of those companies.

Some companies have been getting heat lately, with accusations that they're simply "greenwashing" customers - using green marketing to appeal to their desire to live a more environmentally friendly lifestyle solely for the sake of profit as opposed to genuine environmental interests. Faraway Furniture breaks that mould by putting customers first while demonstrating that being a green business is simply good business.

Faraway Furniture uses only sustainable plantation wood, such as the extremely tough, hard wearing, grade A teak (which has been used in ship-building for hundreds of years due to its durability).

"Using high quality wood like teak, or the continuous solid European oak planks in our exclusive new indoor dining set design, doesn't only allow us to give consumers furniture that will last for years," says Naomi Aharony of Faraway Furniture. "By using sustainable resources from plantation wood, we're able to do our part to help the environment while also thinking ahead business-wise. By replenishing the teak and other trees used in the creation of our furniture, we're ensuring that our business will have the same high quality natural resources available to us far into the future."

Faraway Furniture has planted over 2500 trees to date, participating in the Billion Tree Campaign of the United Nations Environment Programme (UNEP).

The company doesn't simply reel in customers with their environmental good will. They offer customer service features exceeding industry standards, letting consumers not only live green by purchasing their furniture sets but also keeping them satisfied with the overall business.

"Being environmentally friendly is great," says Aharony. "But what's more important is to do our part by being a green business while doing our job as a business in general - keeping customers happy. Some businesses today are so focused on promoting their environmental service that they forget about customer service. Faraway Furniture doesn't want to be one of those companies."

Faraway Furniture tries to differ from competitors in the industry by listening to what their customers want and then actually giving it to them. They offer free assembly of their teak and other furniture using only experienced tradesmen, a three-year guarantee, close-up photos of products on the website to let customers view the wood detailing, and payment only after the furniture is delivered so the customers can see it in their own home before paying. They also give two-hour time slot estimates for delivery and offer weekend deliveries, so customers don't have to take a day off of work waiting on them.

About Faraway Furniture:
Faraway Furniture, launched in 2003, offers exclusive and exotic collections of outdoor garden furniture and home furniture from the finest sustainable resources. The company prides itself on creating beautiful and practical contemporary designs crafted from durable teak and other woods. In addition to an emphasis on customer service, Faraway Furniture helps customers "live green" by allowing them to feel good about their purchases knowing the company directly helps to replenish the resources used in the creation of their furniture through the planting over 2500 trees so far.

For more information about Faraway Furniture, their use of sustainable resources, or their involvement in the Billion Tree Campaign, please visit http://www.FarawayFurniture.co.uk or contact Naomi Aharony at 0845 2342323.

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