Epiar Inc. Wins Coveted Small Business Owner of the Year Award

It's been a good year for Epiar, a search engine optimization (SEO) company in Edmonton.

Edmonton, AB (PRWEB) November 24, 2007 -- It's been a good year for Epiar, a search engine optimization (SEO) company in Edmonton.

It (the award) was a big surprise to win against such tough competition, and I have to credit my clients who nominated me

First, the company signed a deal to provide its SEO services to Microsoft's 70,000 independent software vendors.

Then the company won the local Chamber of Commerce's Small Business Owner of the Year award. "It (the award) was a big surprise to win against such tough competition, and I have to credit my clients who nominated me," said President Ken Jurina, whose company won in the under 10 employee category.

Jurina said that he sees is as a recognition of the services Epiar provides to their clients, and the work they do in the community.

When asked why he thinks he won the coveted award, Jurina's response was typically candid, "It's hard to figure out exactly, but I think it was the culmination of a number of factors. My partner and I have worked hard to grow this company these past few years, and feel it's important to be a part of this great business community here in Edmonton. But we also believe it's important to be involved in the community at large. We try to take an active role in community service, and value opportunities to give back and support a community that has contributed to our achievements and growth."

Jurina said that the six-year-old Epiar provides clients with the technology to increase their targeted leads, sales, and brand visibility online. "Clients receive data-driven strategic direction on who their target market is and what they are searching for, making it remarkably easier for their products and services to be found online," he said.

"Our SEO technology grew from the belief that just building an attractive web site doesn't result in a successful web site, that is, it doesn't improve its rankings, or increase its web traffic or sales. We wanted to help businesses improve their web site return on investment (ROI) by focusing on the science behind Internet marketing and effective online communications, rather than just on the artistic side of web site design and development.

Epiar, he said, "is about getting targeted traffic to the sites and making sure that the sites have answers to the market's questions. Once properly analyzed and optimized, our keyword research and analysis leads to an improved user experience, targeted traffic and increased conversion."

"Your untapped market is searching for your organization right now, and these potential customers would visit your web site - if only it was visible in relevant search results or found by a link on a related web site."

He also said that he and partner Bob (Vaasjo) recognized that developing sites both for the users and for the search engines would play an increasingly important role in online marketing. This insight has proven to be prophetic, and Epiar is now well ahead of the field in their provision of dedicated, specialized search marketing solutions.

"Fundamentally," Jurina said, "successful web site optimization provides relevant content that people need and can find. The key is to have your web site displayed in a prominent location in the search results, for the exact term your target market is using to search, at the precise moment they are looking for it."

"You don't need to find customers, they find you."

About Epiar
Founded in 2002, Epiar is a professional search marketing firm offering ethical search engine optimization services to companies that increases their leads, sales, and brand visibility online. Clients receive data-driven strategic direction on who their target market is and what they are searching for, making it remarkably easier for their products and services to be found online. For more information, please visit www.epiar.com.

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