The product's simplicity for the user masks its incredibly robust algorithms that are driven by data which is collected across web, search, and email channels. Advertisers can rest assured knowing they are running the most effective campaigns possible because the Epic Ad Center is rooted in science, data and optimization we believe to be, quite simply, the best.
NEW YORK (PRWEB) December 18, 2007
The Epic Ad Center (http://www.epicadcenter.com) is based on the premise that each facet of online advertising needs to be simple from the advertiser's perspective, but requires rich data-mining and ad delivery technology in order to generate the highest yield for advertisers and publishers. To that end, the Epic Ad Center features an "Ad Wizard" which allows advertisers who don't want to spend thousands of dollars on graphic design to easily create highly effective display, text and coupon advertisements free of charge. Users simply upload their own images, text or logos into a variety of proven templates, and the Ad Wizard automatically generates flash banners in multiple IAB formats in seconds. Once the ads are created or uploaded, advertisers have the option to target their campaigns geographically, demographically, and behaviorally with just a few clicks of the mouse. A fixed, pay-per-click pricing model means advertisers know exactly how may consumers will be visiting their websites or printing their coupons.
AzoogleAds combines the ad inventory from the Epic Ad Center with that of its existing national advertisers. This means that small and medium businesses who otherwise could not afford to advertise on large web properties will now get exposure on those sites thanks to AzoogleAds' massive distribution and multivariate optimization technology which enhances the advertising reach and effectiveness for all its partners. AzoogleAds' technology, which is fueled by data spanning billions of impressions over the past several years, has the ability to deliver text, display, and coupons ads on a CPA, CPC and CPM-basis, all from a single line of code, or tag.
Randy Nicolau, CEO of AzoogleAds, states, "This was a demand-driven decision. Our business was built serving large advertisers with monthly budgets in excess of $100,000, but the requests from clients with smaller budgets who wanted access to our network were too numerous to ignore. The launch of the Epic Ad Center means advertisers of all sizes who seek performance-based advertising can now gain access to our best-in-class performance network."
Historically, AzoogleAds worked with large advertisers exclusively on a cost-per-action (CPA) basis to find customers in the Web, search and email channels. However, this marks the first time in the company's history that advertisers can now create and manage their own cost-per-click (CPC) web campaigns. Epic Ad Center's powerful targeting enables national advertisers to achieve strong results, in addition to local and regional advertisers who can now target campaigns down to the zip code level.
"The beauty of AzoogleAds' Epic Ad Center is that if you're a pizza shop owner in Denver, Colorado you can run effective online marketing campaigns in and around that area and can even utilize coupons to drive your store traffic. Likewise, if you're a national advertiser or e-commerce merchant who cares less about geo-targeting, our technology will use demographic or behavioral targeting to obtain customers," said Nicolau. He continued, "The product's simplicity for the user masks its incredibly robust algorithms that are driven by data which is collected across web, search, and email channels. Advertisers can rest assured knowing they are running the most effective campaigns possible because the Epic Ad Center is rooted in science, data and optimization we believe to be, quite simply, the best."
AzoogleAds (http://www.AzoogleAds.com), founded in 2000, is an end-to-end online marketing solutions provider for advertisers, publishers and online affiliates. Initially a pioneer in performance-based marketing, AzoogleAds generates the highest volumes of quality traffic through its affiliate network, its proprietary search technologies and optimization, its in-house CPM/CPA/CPC Media Buying and the company's unparalleled industry expertise. The AzoogleAds team delivers the most comprehensive and cost-effective strategic online marketing campaigns for advertisers and publishers of all sizes and across all industries through innovative technology and unrivaled knowledge in search and performance based marketing and media buying.
AzoogleAds is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB, Mobile Marketing Association (MMA), Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee. The company is privately held and backed by private equity firms TA Associates and Stripes Group.