HyNote Launches EPMCloud.com: Simplifies Oracle Hyperion EPM and BI Application Demonstration, Development and Deployment for Mid-Market

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Cloud Computing and Orchestrated Professional Networking Converge In Online Marketplace To Bring App Store Efficiency to Oracle Hyperion EPM and Business Intelligence Applications.

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While on demand models do a good job in reducing up front capital requirements associated with hardware and software acquisition, they do not address much larger cost barriers associated with implementation and ongoing application administration.

As the recession continues to force organizations to look for creative ways to cut IT costs, mid-sized companies in particular are increasingly looking to on-demand software deployment alternatives. In an effort to respond to SaaS (Software as a Service) pure plays such as Salesforce.com and NetSuite, enterprise software giants including Oracle and SAP have launched subscription-based versions of their software. Mike Dayton, CEO of HyNote and former global strategic alliances executive at Hyperion (now Oracle), believes that cost comparisons between on-demand and traditional premise-based software deployment often miss a larger point. "While on demand models do a good job in reducing up front capital requirements associated with hardware and software acquisition, they do not address much larger cost barriers associated with implementation and ongoing application administration." Enter EPMCloud.com.

Think App Store for enterprise applications
EPMCloud.com is an on-demand computing and solution development platform for demonstrating, developing, and deploying EPM and BI applications. "Mid-sized companies often cannot justify the custom implementation and ongoing application management costs that larger companies typically spend to deploy and operate their enterprise applications," explains Dayton. "That is why we have taken the unique approach of creating a competitive marketplace where independent consultants and developers can create and market industry and function-specific solution "Accelerators" built upon the software application platform(s) of their choice." This template approach to implementation does not completely eliminate the need for client-specific customization, but it can substantially reduce costs by providing customers with a solution framework based on best practices, data models, and templates relevant to their industry or functional requirements." Dayton adds, "solution providers also benefit from a more scalable platform for packaging, marketing, and delivering their knowledge capital to a broader base of clients. The resulting scale allows them to increase overall revenues while charging individual customers less."

Vendor Independent Platform as a Service
To facilitate community innovation, EPMCloud.com has initially teamed up with Amazon Web Services and Oracle Corporation to offer on-demand Cloud Sandbox servers pre-configured with Oracle's Hyperion EPM and OBIEE application suites. Cloud Sandboxes enable solution providers and end user organizations alike to instantly provision dedicated virtual servers for demonstration, development, testing, or training purposes. According to Tommy James, HyNote's Managing Director of Solution Delivery, "Cloud Sandboxes come with full administrative rights and enable developers and application managers to do anything they would normally do with their own internal testing and development servers, such as evaluating new software releases, developing proof of concepts and vision demos, as well as traditional development and testing activities associated with a production solution build." James adds, "conducting demonstration, development, and testing activities using on-demand, pay for use servers makes a lot of sense considering the time delay and red tape that most organizations have to go through to get their internal IT departments to stand up testing and development environments." As demand and interest grow, EPMCloud.com plans to expand its cloud offerings to include additional software vendors and cloud platforms.

Demonstration, development and testing is just the beginning
EPMCloud.com plans to offer complete turnkey deployment solutions targeting mid-market customers, bundling hardware, software, consulting and support services into a consolidated offering with flexible payment options. For customers conducting development and testing activities on the cloud but preferring to deploy production applications on their own servers, a soon-to-be-released feature called AppTransport will enable rapid, automated migration of applications between select Cloud Sandbox environments and a client's own server with the click of a button. "We expect AppTransport to virtually eliminate the need for costly and time consuming application installation and setup, without requiring the target environment to be virtualized" says James.

EPM and Business Intelligence is just the beginning
"Our vision is to bring a broad selection of enterprise applications within reach of more organizations through innovative approaches to solution development, deployment and operation" explains Dayton. "The reason so many software, consulting and SI organizations fail in the mid-market is not for lack of good products and services, but because of rigid, conventional business models that lack the flexibility and cost efficiency needs of mid-sized companies." The company has plans to launch additional Orchestrated Marketplaces serving other enterprise application markets and is even working with individual software vendors to help them build their own community-driven solutions marketplaces.

End user organizations and solution providers alike are invited to learn more by visiting EPMCloud.com online or register for an upcoming webinar.

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