EqualApp Launches College Admissions Counseling into the Digital Age

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Affordable, expert-approved online counseling programs for students and parents make applying to college easy, social, fun – and give applicants a competitive edge

Apply smarter.

Our mission is to increase access to the resources and personalized support that college-bound students need for success

EqualApp, an educational start-up, today announced the public release of its new affordable online college admissions counseling program – as well as introductory discounts on subscriptions.

EqualApp provides students and parents with on-demand video lessons, interactive application tools, community features and personalized support services by former admissions officers. Leveraging the latest in learning technology, EqualApp’s comprehensive programs decrease applicant stress and save time.

For introductory subscribers, EqualApp has reduced its annual fee from $149 to $99/year. Customers that subscribe during the month of September will also receive a personalized review of their college essay, an additional savings of $119.

Each subscription to EqualApp includes access to:

  • Twelve on-demand animated lessons that walk students and parents step-by-step through the entire admissions process in a fun and simple way.
  • Five algorithm-driven interactive application tools that help applicants with searching for colleges, writing essays, developing an extracurricular activities list, keeping track of deadlines and finding and applying for scholarships.
  • Community resources that integrate social networks and connect applicants with a supporting team of former admissions officers.

“Our mission is to increase access to the resources and personalized support that college-bound students need for success,” said co-founder and CEO Marc Zawel, author of the college admissions guidebook, Untangling the Ivy League.

Zawel is joined by co-founder Stephen Friedfeld, who has ten years of admissions experience at Princeton and Cornell universities, and is the company’s COO. The founders met at Cornell while working on an admissions office outreach program.

“With EqualApp, we’ve made it easier for students to apply to college,” Friedfeld said. “Engaging lessons, smart tools, a vibrant community and supportive experts – all available whenever applicants need them.”

About EqualApp
EqualApp is an affordable online college admissions counseling program that provides students and parents with on-demand video lessons, interactive application tools, community features and personalized support services by former admissions officers. Subscriptions to EqualApp, starting at $99/year, decrease stress, save time and give applicants an affordable advantage.

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Marc Zawel
EqualApp
914-262-2005
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