Broker Claudette Anderson Educates Real Estate Pros on Perpetual Learning

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Raleigh Realtor Claudette Anderson, of eRealty and Associates, Inc., lists the top three tips regarding why real estate agents should continually be learning on behalf of their clients.

Realtor Claudette Anderson

An outstanding agent will take care of the conflict and reach an agreement that both parties can live with. This agreement should be slanted in their client’s favor. Keep in mind it takes both sides to create an agreement and resolve the conflict.

An educated, well-informed real estate professional equals a happy buyer or seller. “The benefits for agents that consistently educate themselves about the industry are manifold,” said Claudette Anderson, broker/owner of eRealty and Associates, Inc.

To further educate real estate professionals on continued education, Anderson lists the following three benefits:

No. 1: Negotiations: “If an agent does not know how to lean into any potential conflict to resolve it and create a Win/win for their client, with the capital ‘Win’ being on their client’s side, then they are not protecting their client and working on their behalf,” stressed Anderson. “We have seen agents lose thousands of dollars for their clients because they had a personal issue with handling conflict. An outstanding agent will take care of the conflict and reach an agreement that both parties can live with. This agreement should be slanted in their client’s favor. Keep in mind it takes both sides to create an agreement and resolve the conflict.”

This also includes negotiations to win in a bidding war by creating a marketing piece that represents an agent’s buyers when negotiating an offer or creating a system for sellers that ensures that they receive the highest and best offer.

No. 2: Risk management. Risk management in real estate is the ability of the agent to think five steps ahead and create a clear picture of the potential pros and cons of the decision that their clients are about to make. “While no one can predict the future, you sure can lower the client’s risk by having this knowledge and conversation with your client,” added Anderson. “It allows the client to think in a more rounded way about their decision and brings up points that they may not have thought about because they are not agents.”

No. 3: Inventory absorption rates and trends. Agents should have a clear understanding of inventory absorption rates and trends. They should also be able to study neighborhood performance and advice based on this.

“To the degree that the real estate professional has worked on themselves is to the degree that they can help their clients,” concluded Anderson. “So many real estate agents just got into real estate because they thought it was fun or that they should try it. You don’t just ‘try it’ when you are helping a client make such a serious financial decision. You ‘do it’ by setting a new standard for yourself as an industry expert to help your clients and make sure they are advised in a manner that can lower their risk and solve the problems that rise up when in a real estate transaction.”

About eRealty and Associates, Inc.
eRealty and Associates serves customers looking to buy or sell in the Triangle. They are not just real estate agents; they care about every life that they touch and want their clients protected and happy. For more information, please call (919) 844-0440, or visit http://www.erealtyandassociates.com.

About the NALA™
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