“Dealers tell us that they are looking for opportunities to increase profitability. Through Aspen’s communication, we are showing automotive dealers how they can increase each per-vehicle net," said Dave Smidebush, ESCORT Vice-president of Marketing.
West Chester, OH (PRWEB) July 29, 2011
ESCORT Inc, the leading manufacturer of premium automotive accessories and maker of the world's best radar and laser detectors, today announced their direct partnership with Aspen Marketing Services, one of the nation’s leading automotive marketing support services, to help reach automotive dealers. “We recognize the leading presence of Aspen Marketing Services connection to thousands of automotive dealerships across the US,” said Dave Smidebush, ESCORT Vice-president of Marketing. “Dealers repeatedly tell us that they are looking for opportunities to increase their profitability. Through Aspen’s communication, we are showing automotive dealers how they can increase each per-vehicle net by a thousand dollars or more when they offer ESCORT premium products for their customers’ driving needs,” he added.
ESCORT has a suite of premium automotive products that allow dealers to offer their customers many ways to improve their driving experience, feel safe and secure, and be in control within their driving environment. With ESCORT products, customers don’t just drive…they Drive Smarter.
In addition to revenue generated from ESCORT product sales, there is a huge dealer opportunity associated with performing the custom installation of several of ESCORT’s products such as the PASSPORT 9500ci, the ESCORT SmartMirror, and ESCORT ZR4 Shifters.
For example the PASSPORT 9500ci, with award winning GPS-Powered speed and location intelligence, is easy for dealers to sell. The 9500ci is the world’s only custom installed radar and laser defense system that possess this unique, major media recognized GPS advanced technology. Installation costs, a major concern for managed dealerships, are dramatically reduced with the 9500ci’s quick connect wiring harness and self-test diagnostics that communicate proper operation upon completion. And the 9500ci offers dealers the opportunity to provide their customers with a radar and laser defense system that is completely discreet – it can’t be seen due to its integrated installation. Its blue LED full-text display provides instant visual threat info while a separate controller allows easy operation – separation of the display and controller yields great flexibility for the installation and maintains the aesthetic beauty of the owner’s vehicle. The good news for both the automotive dealer and the customer is that the 9500ci custom installed unit is fully backed and warranted by ESCORT.
ESCORT understands that the automotive retail sector is seeing more turbulent times than ever before - both the economy and car sales are down. And financing has proven difficult. But with Aspen’s help, ESCORT is offering to help more and more dealers understand how they can take advantage of remaining unique product opportunities, such as customer installed radar and laser detectors, and increase their average profit per sale.
About ESCORT, Inc.
ESCORT Inc. is the leading manufacturer of high-performance radar and laser detectors, reverse obstacle detection systems, GPS enabled navigation and tracking products, and other Drive Smarter products. ESCORT manufactures products under the ESCORT, PASSPORT, SOLO, Vector, BELTRONICS, Guardian and Entourage brands. The company is headquartered in West Chester, Ohio with its principal manufacturing facility located in Mississauga, Ontario, Canada.