ESCORT Expands Car Dealer Profit Opportunities with New PASSPORT iQ NAV/Radar Detector at 2011 NADA Convention in San Francisco, Booth 1211S

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ESCORT Inc, the undisputed leader of radar detection technology and other advanced aftermarket driving accessories, is presenting their newest products at the 2011 NADA convention in San Francisco February 5-7. ESCORT will be presenting the new PASSPORT iQ™, the world’s only driving accessory that integrates class-leading radar/laser detection, GPS navigation and important driving information such as speed traps and speed limit data, in a single, compact device, and the new Solo S3™, the world’s best-performing cordless radar detector among a long list of automotive driving accessories.

ESCORT Radar's laser answer: the Passport 9500ci Custom Installed Radar/Laser Detector

“We are excited about expanding car dealership profit opportunities with our PASSPORT iQ™ which provides class-leading radar/laser detection, GPS navigation, red light and speed cam notifications, speed limit information, and more,” said John Larson, CEO.

ESCORT Inc, the leading manufacturer of premium automotive electronic accessories and maker of the world's best radar and laser detectors, is offering car dealerships increased customer convenience accessories including the new PASSPORT iQ™, the world’s first and only integrated radar detector and GPS NAV driving accessory, at the NADA convention (National Automobile Dealers Association) this week in San Francisco. “We are excited about expanding car dealership profit opportunities with our new PASSPORT iQ™ which provides state-of-the-art radar and laser detection, 3D GPS navigation, red light and speed camera notifications, speed limit information, and much more,” said John Larson, ESCORT President and CEO. “The PASSPORT iQ™ is the ideal accessory for car dealers to offer each of their customers as it sets the standard for helping their customers avoid unwanted tickets while guiding them safely anywhere they drive.”

Receiving considerable media attention, the PASSPORT iQ™ has been called “…a game changer" (Autoweek), "Intelligent!" (Automundo), " … new territory for Escort - territory the unit handled flawlessly" (12 Volt News) and described as "… an all-in-one-unit - it works fantastic!" (the Daily Buzz), "…the ultimate marriage of driving convenience, offering drivers the best of all worlds" (MyTekLife magazine) and "... just like everything from Escort, it is on top of its game" (Car Audio magazine). Sales have been strong and demand from current ESCORT car dealer customers has been frequent—the good news at NADA will be ESCORT’s announcement of extending the availability of the PASSPORT iQ™ to car dealers immediately.

ESCORT will also be presenting the just-released cordless Solo S3™ radar/laser detector, designed for consumers who travel frequently or who seek class-leading radar detector protection without the use of cords. The new Solo S3™ is an advanced design and technology successor to the industry acclaimed cordless performance leader, the Solo S2™. “Our new Solo S3™ features a sleek new look, improved long range performance, and a new brilliant, high-contrast OLED (organic light-emitting diode) display. Our cordless models, beginning with the original Solo and all the way up to the Solo S2, have always led the industry in performance for cordless protection – now the Solo S3™ continues that long-standing tradition by establishing another new standard,” said Dave Smidebush, ESCORT Vice-president of Marketing.

With its annual appearance at the 2011 NADA (National Automobile Dealers Association) convention in San Francisco (booth 1211S) February 5-7, ESCORT Inc, will once again dedicate their efforts to helping automotive dealers increase opportunities to sell and generate additional revenue streams by offering ESCORT’s premium automotive accessories (currently seen in many car dealerships). At NADA, ESCORT will also be highlighting the PASSPORT 9500ci™ Custom Installed Radar Detector as an incremental profit opportunity for dealers. “Dealers have told us they are looking for ways to increase their profitability. We have the ideal suite of suite of premium automotive accessories to help their customers ‘Drive Smarter’ and add significant profit to dealership operations,” said John Larson, ESCORT President and CEO. “We want to remind dealers about increasing their per-vehicle net when they offer their customers accessory solutions for their driving needs,” says Larson.

The PASSPORT 9500ci™ Custom Installed unit is a fully integrated, completely hidden radar detector system. And the PASSPORT 9500ci is easy for dealers to sell. A major reason is ESCORT’s unrelenting radar and laser detector dominance. One example is the PASSPORT 9500ci’s award winning GPS-Powered speed and location intelligence. The 9500ci is the world’s only custom installed radar and laser defense system to possess this type of GPS advanced technology. Installation costs, a major concern for managed dealerships, are dramatically reduced with the 9500ci’s quick connect wiring harness and self-test diagnostics that communicate proper operation upon completion.

The 9500ci offers dealers the opportunity to provide their customers with a complete radar and laser defense system that is completely discreet – it can’t be seen due to its integrated installation. Its blue LED full-text display provides instant visual threat info while a separate controller allows easy operation – separation of the display and controller yields great flexibility for the installation and maintains the aesthetic beauty of the owner’s vehicle. The 9500ci also incorporates a dual antenna and high-efficient LNA receiver, providing the industry’s best long-range warning against all radar guns. The receiver is also completely undetectable to all known scanning devices, making the 9500ci the stealthiest custom-installed detector in the world.

Laser protection is accomplished by multiple sensors mounted front and rear of the vehicle. The 9500ci laser sensors also have “Shifting” capability, which significantly reduces the possibility that the driver will be stopped due to being targeted by laser guns.

The 9500ci also breaks new ground by building upon ESCORT’s patented TrueLock™ feature, which uses GPS technology to eliminate false alerts by indexing their exact location and frequency. And the patented AutoLearn™ feature automatically analyzes all incoming signals and automatically eliminates false signals.

Conservatively, more than 50 million speeding tickets will be issued this year plus the rapid increase in automated red light and speed camera ticketing and ESCORT believes that car dealerships are in a unique position to help their customers with products that help them keep from receiving unwanted tickets. “Customers who shop at car dealerships know about speeding tickets and the commanding increase in overall ticketing numbers and fines. At NADA, we will be encouraging car dealers to learn more about how they can help their customers drive smarter and avoid tickets and how helping customers with ESCORT accessories directly benefits dealer revenue.”

At NADA, ESCORT will help dealers understand how their premium automotive accessories can add profit on every car they sell. For example, car dealers are ideally suited to offer custom installed radar detectors to their customers, especially returning customers who use their service bays for tune-ups, oil changes and regular vehicle maintenance—the dealership is the perfect place for customers to learn about ticketing and protection! And the ESCORT SmartMirror, an OEM rear view mirror replacement, and the new PASSPORT iQ™ radar detector, both with integrated GPS navigation, allow dealers to offer GPS solutions that provide dramatically more benefits and value than competing navigation only devices offered by competing retail stores. ESCORT will show car dealers how these ESCORT branded accessories ‘sell themselves’.

The complete line of ESCORT’s premium automotive accessories will be on display at booth 1211S where the ESCORT team will be on hand to help dealers discuss their opportunities to sell complete custom installed radar detectors, GPS Navigation and other premium ‘Drive Smart’ automotive accessories. ESCORT provides a complete, one stop solution for meeting and exceeding increased F&I sales targets.

ESCORT is encouraging attendees to stop at the ESCORT booth (1211S) and sign up for a free drawing. The winner will receive a product package, in-dealership training and POS displays worth $5k from the ESCORT. Dealer information may also be found online at or by calling the ESCORT Dealer Hotline at 1.513.870.8539.

About ESCORT, Inc.
ESCORT Inc. is the leading manufacturer of high-performance radar and laser detectors, GPS enabled navigation and tracking products and other Drive Smarter products. ESCORT manufactures products under the ESCORT, PASSPORT, REDLINE, SOLO, Vector and BELTRONICS brands. The company is headquartered in West Chester, Ohio with its principal manufacturing facility located in Mississauga, Ontario, Canada.

Editorial Contact:
Ron Gividen


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