“We are excited to be a small part of Jerome’s charity efforts—our Drive Smarter products will help in the goal of raising financial support when the P.R.O.J.E.C.T. vehicle is auctioned,” said Dave Smidebush, ESCORT’s Vice-president of Marketing.
Las Vegas, NV (PRWEB) April 23, 2010
[ESCORT Inc, the leading manufacturer of automotive electronic accessories and maker of the world's best radar and laser detectors, has contributed several automotive Drive Smarter products to Jerome “JYD” (Junk Yard Dog) Williams’ P.R.O.J.E.C.T. Several ESCORT accessory products are on board the latest JYD Special Edition 2010 Chevy Camaro SS. The JYD project car, donated by GM Parts Performance and made-over by JYD, will ultimately be auctioned in support of JYD’s enduring efforts to support various children’s charities across the nation. The project car debuts this weekend in Las Vegas at the 2nd Annual JYD P.R.O.J.E.C.T. "Old School vs. New School" Celebrity Car Rally. ESCORT provided the new PASSPORT Qi45 Custom Installed Radar and Laser detector and a SmartMirror OEM rearview replacement mirror with built-in GPS navigation. “We are excited to be a small part of Jerome’s charity efforts—our Drive Smarter products will help in the goal of raising financial support when the P.R.O.J.E.C.T. vehicle is auctioned,” said Dave Smidebush, ESCORT’s Vice-president of Marketing.
The JYD 2010 Camaro GM performance parts show car, with the ESCORT PASSPORT Qi45 radar detector and ESCORT SmartMirror installed, will be on display at various FOX News Cares media events and rallies, all designed to help raise money for the children’s charities that Mr. Williams identifies. Alternating with the FOX media events, the 2010 P.R.O.J.E.C.T. Chevy Camaro will be available at select GM dealerships to help expand the GM Performance Parts category. Ultimately at year’s end, JYD’s Camaro will be shown in the General Motors 2010 SEMA booth. Then immediately after, the P.R.O.J.E.C.T. Chevy Camaro will be auctioned and the proceeds will be used to support JYD’s select children’s charities.
Installed in the P.R.O.J.E.C.T. Chevy Camaro, the new PASSPORT Qi45™ Custom Installed unit is a fully integrated, completely hidden radar detector system. Qi45™ dramatically lowers the typical high cost of custom installed radar detection to customers while providing increased revenue opportunities for car dealers. “With the new Qi45™ radar detector we have opened the top-of-the-line detector platform to cost conscious customers,” said John Larson, ESCORT President and CEO. “And, this is a very dealer friendly product. Our goal is to provide customers and dealers the best-in-class products including our top-of-the-line custom installed radar detectors—the Qi45 radar detector meets that goal,” he added.
The Qi45™ Custom Installed Radar Detector retails starting at just $549.95. The Qi45™ base system is upgradeable to include ESCORT’s Laser Shifting System, which provides the ultimate laser protection.
Also installed in the P.R.O.J.E.C.T. Chevy Camaro, the ESCORT SmartMirror™ is a complete rearview mirror with integrated GPS navigation powered by Navigon. The SmartMirror™ enables drivers to maintain a clutter-free windshield and keeps drivers’ attention on the road and up to date on directions. “We know that ESCORT owners, as early adopters, look to ESCORT to keep them at the forefront of cutting edge technology,” said Larson. “The ESCORT SmartMirror™ allows our customers to maintain focus on their driving, where it should be, yet still offers them the most advanced navigation technology available” he added.
The new ESCORT SmartMirror™ provides all the features and advances of GPS navigation without the clutter and hassle of suction cups, mounting brackets and wires. More than a complete solution, the SmartMirror™ replaces the existing OEM rearview mirror, and once installed, the SmartMirror™ also works as a GPS navigation system that gives the driver real time direction and traffic information. Also Bluetooth® equipped, the ESCORT SmartMirror™ allows your calls (compatible phones) to appear on the display and to be answered hands free without physically accessing your cell phone. And the SmartMirror™ comes with a back up camera. With the back up camera installed, the screen automatically changes to show the driver what is directly behind them. Drivers don’t have to worry about blindly backing into obstacles.
For more information on the new Qi45™ Custom Installed Radar and Laser Detector or the ESCORT SmartMirror™, visit Escortinc.com or call the ESCORT Experts at 1.800.433.3487.
About the JYD P.R.O.J.E.C.T.
During his nine-year career in the NBA, Jerome "Junk Yard Dog" Williams began customizing automobiles for his teammates. He soon turned his passion for cars into a thriving business with Automotive Street Style and founded the non-profit JYD P.R.O.J.E.C.T. in 1997. With its motto of "Building Champions, Changing Lives," the JYD P.R.O.J.E.C.T. focuses on improving children's lives through education, sportsmanship and the positive influence of professional athletes. Each year, the JYD P.R.O.J.E.C.T. combines star power with community service to benefit national and location organizations. To date, the JYD project has helped over 500,000 children.
About ESCORT Inc.
ESCORT Inc. is the leading manufacturer of high-performance radar and laser detectors, Entourage GPS enabled navigation and tracking products and other Drive Smarter products. ESCORT manufactures products under the ESCORT, PASSPORT, REDLINE, SOLO, Vector and BELTRONICS brands. The company is headquartered in West Chester, Ohio with its principal manufacturing facility located in Mississauga, Ontario, Canada.