The quality of Blackline's technology combined with our shared vision of providing our loyal customers and new audiences with innovative products reinforces our commitment to our customers' safety and security.
West Chester, Ohio (PRWEB) March 30, 2009
ESCORT Radar, (http://www.EscortRadar.com ), maker of the world's best radar and laser detectors, announced today the expansion of its product line by entering into a new strategic alliance with Canadian based Blackline GPS Corp ("Blackline"). Under the agreement, Blackline and ESCORT will market and sell portable and installed GPS-based vehicle tracking products under the ESCORT brand name. ESCORT has partnered with Blackline and will now market and sell the best portable and installed GPS-based vehicle tracking products available - the new line will be marketed under the ESCORT brand name.
"By marrying the industry-leading GPS technology of Blackline with the brand equity of the ESCORT name, both companies will substantially increase their product presence and expansion into both the United States and Canadian consumer markets", said John Larson, President and CEO of ESCORT. "The first of these new GPS products should be introduced to the United States and Canadian markets this summer," he added.
"We are very excited to be able to partner with Blackline on this group of useful products," said Larson. "The quality of Blackline's technology combined with our shared vision of providing our loyal customers and new audiences with innovative products reinforces our commitment to our customers' safety and security."
"ESCORT's brand, experience, and long term relationships in the automotive industry together with the wide distribution of its products offers Blackline an unparallel growth opportunity," said Clark Swanson, President & CEO of Blackline. "This highly strategic relationship with ESCORT will strengthen our consumer preference in the product category and improve customer loyalty. The ESCORT brand name is synonymous with quality, integrity, and peace of mind - a truly winning combination."
Both ESCORT and Blackline are focused on removing the stresses of day-to-day life by enhancing the automotive experience for the customer. The ESCORT branded products by Blackline will enhance a customer's peace-of-mind driving experience through the high quality security, recovery and monitoring features delivered by these products.
"ESCORT is a recognized leader in the automotive electronics industry and has a premium brand that represents quality and customer value," said Cody Slater, Chairman of Blackline. "I am excited by the opportunity for Blackline to work with ESCORT in marketing these products in the consumer electronics and automotive channels across the United States and Canada."
About Blackline GPS, Corp.:
Blackline GPS Corp., a Calgary-based technology manufacturer of security, tracking & monitoring devices, transitioned from a private company established in 2004 to a become a public company trading on the TSX/Venture exchange under the ticker symbol of BLN on March 5th, of this year.
About ESCORT, Inc.:
ESCORT Inc., holder of more than 85 percent of all currently used radar and laser detector patents, is the leading manufacturer of high-performance radar and laser detectors. ESCORT has won more independent third-party tests and reviews than any other brand and manufactures products under the ESCORT, PASSPORT, SOLO, Vector and BELTRONICS brand names. ESCORT is headquartered in West Chester, Ohio with its principal manufacturing facility located in Mississauga, Ontario, Canada.
# # #