StartMeApp Mobile Ad Network Names Natalia Escual Global Sales Director, Hires LatAm Mobile Marketing Executive Sonia Santafe as Country Manager for Colombia & Caribbean

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Natalia Escual Promotion to Global Role Follows Successful 2012 StartMeApp Rollout in Colombia and Caribbean; former Zed Colombia and TIMwe Marketing Executive Sonia Santafe Joins StartMeApp’s LatAm Team of Marketing & Advertising Pros

www.StartMeApp.com

We know that in her new Global Sales Director position, Natalia Escual will help us to meet and exceed our worldwide advertising clients’ expectations for the service and quality they have come to expect from StartMeApp.

StartMeApp (http://www.StartMeApp.com) , Latin America’s leader in global mobile advertising, today announced that Natalia Escual has been appointed to the newly created position of Global Sales Director for the company and that regional mobile marketing executive Sonia Santafe has been hired by StartMeApp to the position of Country Manager for Colombia & the Caribbean.

As Global Sales Director, Natalia Escual will assume responsibility for oversight and management of StartMeApp’s ongoing expansion of sales and business development initiatives worldwide. Ms. Escual joined StartMeApp in November 2011 as an Account Manager and was promoted in March 2012 to the position of Country Manager for Colombia and the Caribbean.

Sonia Santafe, a specialist in Marketing Management, brings extensive experience in mobile marketing, mobile entertainment, m-commerce and sales throughout Latin America to her new position with StartMeApp. As Country Manager for Colombia and Caribbean, Ms. Santafe will take charge of all operations, business development and client relations with StartMeApp’s agency and corporate advertising clients in Colombia, Venezuela, Ecuador, and the Spanish-speaking countries of Central America and the Caribbean Basin region.

“We’re very pleased to announce the promotion of Natalia Escual, a key member of our growing team of marketing, advertising and mobile industry professionals, to the new position of Global Sales Director,” said Gaston Fonzo, Co-Managing Director and Founder, StartMeApp. “Natalia played an essential role in the successful launch of the company’s operations in Colombia, the Caribbean Basin and Central America last year. We know that in her new Global Sales Director position, she will help us to meet and exceed our worldwide advertising clients’ expectations for the service and quality they have come to expect from StartMeApp.”

“StartMeApp is equally delighted to welcome Sonia Santafe, a regional executive with solid experience and a real understanding of mobile marketing and advertising, to our growing team of Latin American sales and business development professionals,” said Alejandro Campos Carlés, Co-Managing Director and Founder, StartMeApp. “Sonia brings to her new position real knowledge and insight into local and regional market realities in Colombia and the neighboring countries of the Caribbean basin and Central America that will serve our clients well as mobile advertising expands at a rapid rate throughout the region.”

Prior to joining StartMeApp, Sonia Santafe was a mobile marketing executive for five years with Zed Colombia, most recently in the position of Marketing Manager, responsible for the design and execution of marketing campaigns for mobile content and value-added mobile products. Previously, Ms. Santafe was with leading global mobile content provider TIMwe, where as Campaign Manager, Andean Region, she was responsible for planning, implementation and execution of internal operations required to meet the company’s B2B and mobile carrier-focused business.

Mobile advertising stands poised to increase in Colombia, which is ranked among the top-five Latin American countries for smartphone penetration. By 2015, according to the GSM Association (GSMA), Colombia will have an estimated 19 million mobile web users accessing the Internet via tablets, laptops and smartphones. At the same time, digital business analysis firm comScore has cited a rapid increase in online advertising in Colombia, which jumped 56% in 2010 to reach $41 million and then increased by an additional 40% in 2011.

As Latin American smartphone usage and mobile ad viewing increase rapidly, media owners, publishers and networks, as well as brands and creative advertising agencies have been relying increasingly on StartMeApp to guide them through the maze of Latin American mobile markets and ad networks, helping them to serve their mobile apps across the region’s 27 countries, complex demographics, multiple platforms, carriers and handheld devices.

An independent, privately owned mobile advertising network, StartMeApp’s ad-serving technology connects its network with all principle ad networks, ad exchanges and content publishers worldwide, utilizing a unique algorithm that enables automated optimization of a client’s advertising budget, determining in real-time which sources of inventory are most suited to provide the client with optimal advertising results.

StartMeApp’s unique ad-serving capabilities combine with the extensive mobile expertise and experience of StartMeApp management and staff to provide the highest possible return on mobile advertising investment for clients in Latin America, the U.S. Hispanic market and emerging mobile advertising markets worldwide. Serving mobile ads in 40 countries across four continents and delivering nearly 10 billion ad impressions on a monthly basis, StartMeApp has launched thousands of effective brand campaigns for clients that include the well-known global corporate brands Audi, Air France, Fox, Peugeot, Adidas, Allianz, Microsoft and many others.

To learn more about StartMeApp and the mobile advertising opportunities available to its clients in Latin America, the U.S. Hispanic market and worldwide, visit http://www.StartMeApp.com.

About StartMeApp

StartMeApp is Latin America's leader in global mobile advertising, serving mobile ads in 40 countries across four continents and delivering nearly 10 billion ad impressions on a monthly basis and thousands of effective brand campaigns for clients. An independent, privately owned mobile advertising network, StartMeApp owns and operates its own ad-serving platform, as well as StartMeApp Networks, the premier wholesale multi-platform marketplace for mobile apps in Latin America and the U.S. Hispanic market. Visit StartMeApp online at http://StartMeApp.com, find us on LinkedIn (http://www.linkedin.com/company/startmeapp) or follow us on Twitter @StartMeApp.

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Michael Tangeman
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