eShopedia's New Technology Helps Schools with Fundraising

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With funding for public schools being cut annually in all parts of the country, it’s no surprise that parents and schools are scrambling for fundraising ideas in order to pay for expenses and activities that have been eliminated. Learn how eShopedia’s innovative technology, the eShopper button, is putting a new twist on school fundraising that makes it effortless and easier than ever for parents to contribute. The best part? It’s free for parents and schools to participate.

News Image is great to have this simple and seamless way to get something back for our children's education.

In most school districts, fundraising has become increasingly more important as schools struggle to deal with reduced budgets. One of the most popular is Amazon School Rewards, where pays a commission for purchases that originate from a school’s referral. This program is extremely popular because it is easy to get started, it is free to participate, and the money donated is paid for entirely by Amazon.

The reality, however, is that many parents do not participate and take advantage of this program because it is cumbersome and inconvenient. “Finding the school’s Amazon referral link is not always easy,” explains eShopedia Co-Founder Jack Chiang. “It may be buried several pages deep in the school’s website or worse, on a separate PTA website altogether.” In addition, many parents simply forget or don’t want to deal with the hassle. “You have to go to the school’s website, find the referral link, then click on it so you can be redirected to Amazon,” continues Chiang. “That’s not how people shop online – they want to go directly to the website and start shopping. The inconveniences of these extra steps deter a lot of parents.”

As a result, schools lose out on a lot of potential commission and that’s where eShopedia’s latest development can help. With this innovation, the school’s affiliate ID is automatically added so users never have to worry about finding or clicking on referral links again. “You can go directly to and eShopper will take care of tracking your orders for your school,” says Chiang. “This approach is what separates us from other similar programs like OneCause and eScrip Online Mall.” In addition to Amazon, eShopedia is partnered with over 300 other merchants that have affiliate programs, including sites like Groupon, Banana Republic, Target, and Office Depot. Any time a parent shops at one of these online stores, eShopper automatically adds the school’s referral ID. “The process can’t be any easier for parents,” says Chiang. “You install the eShopper button once and you can literally forget about it forever. It will take care of adding the affiliate ID for you on all merchant partner websites.”

Jacquie Haggarty, a working mother of three, contacted eShopedia when she heard about this program. “I am always looking for easy and creative ways to raise funds for my children's schools. As a working mom, I end up doing a lot of my shopping online - diapers at Amazon, deals at Groupon, clothing at Gap, costumes at is great to have this simple and seamless way to get something back for our children's education,” she says. With her help, all three of her children’s schools have signed on to participate in the eShopper School Fundraiser Partnership. In all, eShopedia has signed on 8 schools in two months and will be donating over $1000 back to these schools.

About eShopedia
eShopedia is a start-up headquartered in Foster City. Using their innovative eShopper technology, eShopedia is helping schools and other non-profit organizations raise money through affiliate partnerships with Amazon and 300 other online merchants. Anyone interested in joining the eShopper Fundraiser program should contact us to find out how to obtain a customized eShopper button for your school or organization.

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