Cosi has a great story to tell. And we're excited about being able to draw from a full palette of capabilities to help them tell it,
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Ferndale, WA (Vocus) September 16, 2009
Cosi Inc. announced today that ESW Partners, based in Chicago, Illinois was named Agency of Record, following an extensive agency search.
Cosi Inc. operates 145 fast-casual restaurants throughout the U.S with plans to substantially expand their base of operations over the next 2 years. ESW Partners was hired by Cosi to handle branding and all marketing and communication activities. Separately, e-SW2, the interactive arm of ESW Partners, will handle all web-related activities including the redesign of Cosi's website.
"Cosi has a great story to tell. And we're excited about being able to draw from a full palette of capabilities to help them tell it, "said Jim Signorelli, Founder/CEO of ESW Partners.
"We went through an extensive agency search and chose ESW Partners. Their knowledge of the restaurant business, and especially their analytical approach taken to competitively position the Cosi Brand , won the account for them." Jim Hyatt, President CEO.
Recently named to the Inc. 5000 list of fastest growing independent companies in America, ESW Partners and e-SW2 are based in Chicago, Illinois with service offices in Detroit and Seattle. Combined billings are approximately $60MM. ESW will celebrate its 10th year in business this October.
Founder/CEO ESW Partners
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