Fair Trade Jewelry Now! Free E-Books to the Consumer and Jewelry Trade

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Reflective Images is now offering groundbreaking e-books completely free to the consumer and jewelry trade. These revealing insights explore a range of topics, including artisan mining, dirty gold, fair trade gemstones, "conflict free diamonds," the politics of sourcing, and the pervasiveness of marketing spin. Readers can easily access the information they need to purchase ethically made jewelry.

Oro Verde Miner in search of fair trade gold. Choco Colombia. Photo Credit Greg Valerio

"The goal is to make it socially unacceptable for the public to purchase jewelry that is not ethically sourced with traceable product from mine to market," said Choyt.

Gold, diamonds and even the making of jewelry has too often been the cause of human misery and environmental catastrophe. Today, we have a choice. Beautiful jewelry which provides real benefit to artisans and producer communities is available now. The work that remains is to turn this specialty niche market into the standard within the mainstream jewelry sector.

The books have been written and released by Marc Choyt, publisher of the Internet’s most comprehensive trade and consumer resource on fair trade jewelry issues. He believes that the primary means through which to build this emerging trend is consumer and trade education.

"The goal is to make it socially unacceptable for the public to purchase jewelry that is not ethically sourced with traceable product from mine to market," said Choyt.

'Fair Trade Jewelry Now! A Consumer’s Guide' provides the jewelry collector critical inside information they need in order to purchase environmentally and socially responsible jewelry. 'The Ethical Jewelry Handbook: a Resource Guide for Jewelers Wishing to Adopt Exceptional Standards' offers jewelry manufacturers and retailers background information, resource contacts and examples of best practices.

Both books, available as free downloads, explore a wide range of topics related to responsibly sourced jewelry—such as artisan mining, the specious notion of “conflict free diamonds,” dirty gold, politics of fair trade, and the pervasiveness of marketing spin as companies attempt to position themselves as “green” and “responsible” without changing their supply chain.    

“It takes just a few minutes to gain a basic understanding that will enable you to avoid purchasing jewelry that causes destruction of human and natural community,” said Choyt, who also spearheads an international committee that is developing fair trade principles and standards for jewelry manufacturing. “Education will drive the market and the market will drive the change.”

Choyt’s approach to these issues derives from his own experience in the jewelry sector as President of Reflective Images. Founded in 1994 and located in Santa Fe, New Mexico, the company was among the first in the jewelry sector to move their entire American and fair trade international production to 100% recycled precious metal. It also pioneered transparency through its own Fair, Responsible, Ecological (F.R.E.) model, which reveals to customers how exactly how a piece of jewelry was sourced and made. The company purchases green energy and offsets the carbon footprint from its operations.

These consumer e-books are available on one of the company’s two retail websites:
http://www.artisanweddingrings.com. The book for the jewelry trade is available on http://www.fairjewelry.org

Contact: Marc Choyt. Tel: 505-988-7393 Ex. 20 or


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