Dealtree Joins Ethoca's Collaborative Fraud Management Network

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Leading reverse logistics company to collaborate with other online merchants using Ethoca to defeat Customer-Not-Present Fraud.


We will use Ethoca's technology to collaborate with other like-minded merchants because we know that fraudsters collaborate on their dirty work, and it's time we merchants did the same to protect ourselves.

Ethoca, the leader in collaborative fraud management, announced today that Dealtree -- the leading provider of trade-in and auction management, logistics and software services for manufacturers, distributors and retailers -- is the most recent addition to the global network of fraud fighters aiming to recoup more than $30 billion in annual revenue for internet businesses around the world.

"We started Dealtree knowing that we could put together a process of handling open box and end-of-life returns more efficiently, and with much better financial recovery than others, and Ethoca fits right in with that emphasis," according to Garry Heath, COO and Co-Founder of Dealtree. "We, like other businesses, face the threat of fraud, and must stay ever vigilant to maintain our competitiveness and to protect our profits. Ethoca helps us do just that as we will keep our costs low by rejecting the untrustworthy transactions through earlier detection. But, it also helps us grow revenues by accepting sales that Ethoca's collaborative fraud-fighting technology shows are trustworthy that we would have rejected in the past," adds Heath. "We will use Ethoca's technology to collaborate with other like-minded merchants because we know that fraudsters collaborate on their dirty work, and it's time we merchants did the same to protect ourselves."

Today's announcement builds on the growing momentum for online retailers in the United States to join together through Ethoca's collaborative fraud management services. Dealtree processes over 500,000 online orders a year.

From online retail to electronic payments to online charities to gaming, global leaders see Ethoca's collaborative fraud management service as a way to inform their decisions and enhance their profitability on thousands of transactions every day. Ethoca is the only service that allows companies to benefit from the payment experiences of other companies. Accepting more of the "right" types of transactions increases revenue, and declining the "wrong" ones reduces losses and non-payment. According to recent research, better fraud management can result in e-businesses recovering more than $30 billion in previously foregone annual revenue.

"Dealtree is in the vanguard of a wave of global leaders determined to defeat fraud by sharing their experiences to reclaim lost revenues and profits. Adding Dealtree to the Ethoca family further advances our creating a truly global cross-industry effort to halt and reverse the growth in online fraud -- and is an important statement about Ethoca's applicability in fighting fraud for merchants with varying business models through our collaboration technology," said Andre Edelbrock, Ethoca's President and CEO. "If you sell online, it doesn't matter what kind of business you are, you will increase your returns with Ethoca. That's why we're turning competitors into collaborators."

About Ethoca Limited (
Headquartered in Dublin, Ireland, with offices in Toronto, Canada, Ethoca is the leader in collaborative fraud management. Ethoca enables businesses operating in any customer-not-present environment (i.e., business by internet, phone, fax or mail) to make more informed decisions about their customer transactions by sharing transaction experience data in a way that is secure, automated, effective and ethical. Businesses submit transaction data to Ethoca and can use summary history and analysis based on the collaborative data of Ethoca's clients to gauge the fraud-risk associated with any given transaction.

Ethoca's community includes a number of leading and recognized companies and payment and fraud solution provider partners from around the world.

Ethoca's clients increase profits by finding the optimal balance between allowed transactions and fraud-risk levels, and fraud management costs. Ethoca's use of independent third-party business process and data integrity audits ensures that the privacy and security of data is maintained. For more information about Ethoca visit

About Dealtree (
Dealtree is a leading provider of trade-in, auction management, logistics and value added services. Dealtree provides a full service, single source solution that efficiently moves goods and information through the reverse supply chain. The company leverages world-class technology infrastructure, and professional services to deliver its partners with optimal efficiencies and superior market value on asset recovery. More information on the company can be found by visiting

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Tel:     +1.416.968.7311 x223


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