Ladbrokes Adds Ethoca's Collaborative Fraud Management Service to Enhance Crime Prevention, Social Responsibility

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World-leader in betting and gaming further strengthens its anti-fraud technology through collaborative fraud management.

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Fraudsters move fast, but with our growing data pool, containing information across many different business sectors, we are able to move faster.

Ethoca (http://www.ethoca.com), the leader in collaborative fraud management, announced today that Ladbrokes plc has committed to eradicating unwanted customer activity through Ethoca's proprietary, ethical collaborative fraud management technology.

Ladbrokes is a publicly listed world-leader in the global betting and gaming market, taking up to 10 million bets each week and £12 billion in stakes each year.

"Ladbrokes has always adopted the highest standards of crime prevention and employing the latest technology is key to achieving this. Joining Ethoca's community further enhances our fraud management procedures and is a reflection of our commitment to strong standards of social responsibility" said John O'Reilly, Managing Director, Remote Betting and Gaming at Ladbrokes.

"Ethoca is a natural fit because their collaborative fraud management solution is the best available."

Ethoca recently added William Hill, bwin, 888 and Stan James to its network. The company's expanding membership means its clients have access to the collective experiences and analyses of a broad and varied number of sectors. Companies that use Ethoca's service see fraud management as an area for cooperation - not competition.

"Online gaming and entertainment companies like Ladbrokes recognize that more is better - the more information they have to accurately assess transactions the better they are able to identify and eliminate unwanted customer activity," said Andre Edelbrock, Ethoca President and CEO. "Fraudsters move fast, but with our growing data pool, containing information across many different business sectors, we are able to move faster."

About Ethoca Limited (http://www.ethoca.com)
Headquartered in Dublin, Ireland, with offices in Toronto, Canada, Ethoca is the leader in collaborative fraud management. Ethoca enables businesses operating in any customer-not-present environment (i.e., business by internet, phone, fax or mail) to make informed decisions about their customer transactions by sharing fraud experience data in a way that is secure, automated, effective and ethical. Businesses submit transaction data to Ethoca and can use summary history and analysis based on the collaborative data of Ethoca's clients to gauge the fraud-risk associated with any given transaction.

Ethoca's community includes a number of leading and recognized companies and payment and fraud solution provider partners from around the world.

Ethoca's clients increase profits by finding the optimal balance between allowed transactions and fraud-risk levels, and fraud management costs. Ethoca's use of independent third-party business process and data integrity audits ensures that the privacy and security of data is maintained. For more information about Ethoca visit http://www.ethoca.com.

About Ladbrokes (http://www.ladbrokesplc.com)
Ladbrokes plc employs 14,000 people in the UK, Ireland, Belgium, Italy, Jersey and Gibraltar. The company is comprised of Ladbrokes, the world's biggest bookmaker and operator of one of Europe's leading telephone betting operations; Ladbrokes.com, the leading betting and gaming website which has customers in over 200 countries around the world; and Ladbrokes Casinos which operates the Ladbrokes Casino and Sports Bar in Paddington. Ladbrokes is implementing its strategy for international expansion by opening up to 200 outlets in Italy by the end of 2008 and has applied for a betting licence in the Madrid region of Spain. For more information about Ladbrokes visit http://www.ladbrokesplc.com.

Ethoca(TM) is a registered trademark of Ethoca Limited.

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Paul Paetz
Ethoca
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Matthew Cross
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