Ethos Presents Nikki Beach Jewelry Line to Adoring Jet-Setters in St. Tropez

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Pat Riley and Victoria Silverstedt seen at Mediterranean hotspot.

Ethos, whose trendsetting fashion accessories were a hit at the recent Cannes Film Festival, introduced its ‘Ethos for Nikki Beach’ line in St. Tropez last week to enthusiastic response.

Resort guests that day, which included Miami Heat Coach, Pat Riley, and celebrity actress Victoria Silverstedt, were treated to a mid-day fashion show highlighting key pieces from the ‘Ethos for Nikki Beach’ collection of globally-inspired neckwear and bracelets. The new pieces, whose composition incorporates Ethos’ signature mix of beautiful and exotic materials (from Cameroon, Mali, Ethiopia and Brazil among other locales for this collection), was then featured in eye-catching displays strategically placed throughout the Nikki Beach compound.

“Part of jewelry’s intrinsic appeal lies in its ability to capture and reflect the user’s tastes and experiences through design quotients. Having the opportunity to introduce Nikki Beach’s highly-sophisticated clientele in St. Tropez to Ethos with unique pieces specifically created with them in mind was the best of both worlds”, said Tracie Howard, who started Ethos ( in 2005 along with her partner, Karen Harper.

“Nikki Beach is an acknowledged brand leader in reaching our core demographic of influencers”, said Karen. “Partnering with them in St Tropez, which is a timeless style and culture destination, was another major step in our mutual goals to shape the tastes of high-end consumers. We’re honored to have collaborated with Nikki Beach’s St. Tropez team in pulling off this major event.”

Among the major celebrities who have already been photographed wearing Ethos’ one-of-a kind, handmade accessories are Paris Hilton, Ethan Hawke, 50 Cent, Sir Ian McClellan, Tara Reid, Mario Van Peebles and Sherry Lansing.

Along with the introduction of the Nikki Beach line in St. Tropez, Ethos was also a signature participant in the 2006 Nikki Beach Gift Suites at the Cannes Film Festival. Both events are pre-cursors to a broader, non-exclusive relationship between the two lifestyle entities, of which details will be announced shortly.

About Ethos

Ethos, a fully-integrated purveyor of luxury fashion products, is a market leader in creating signature accessories for trend-setting consumers who require individually-based design aesthetics and sensibilities. Based in New York, Paris and Atlanta, the company has been featured in In Style and UpTown Magazine, as well as on Entertainment Tonight. Founded by Tracie Howard and Karen Harper, Ethos’ strategic focus currently targets the US market, with plans for global expansion scheduled to commence in the very near future.

About Nikki Beach

Nikki Beach, the international lifestyle company, was formed nine years ago by owner, Jack Penrod, and then promoter, Eric Omores. He and his team have worked endlessly to sculpt the Nikki Beach concept into the unparalleled lifestyle brand it is today. The Penrod family's business acumen and strategic alliances have worked to create many innovative partnerships for Nikki Beach and they will continue to announce several exciting new partnerships throughout the current year. Since its inception, Nikki Beach has grown into an international lifestyle empire replete with a bi-monthly magazine, Nikki Style, furniture line, music division, clothing line and soon-to-launch luxury cruise liner.

Nikki Beach lifestyle can now be experienced in seven different countries: Miami Beach, Florida; Hollywood, Florida; Saint Tropez, France; St. Barth, West Indies; Marbella, Spain; Puerto Vallarta, Mexico; Cabo San Lucas, Mexico; Sardinia, Italy; Marrakech, Morocco; and New York City, New York.


Direct press inquiries to Karen Harper


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