eTrigue Corporation Joins Launch of the Marketing Automation Institute – the Community for Marketing Automation Professionals

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Charter Vendor Council Member will collaborate to develop industry-standard certification and address skills gap for marketing automation professionals


eTrigue - Marketing Automation for the Rest of Us

We are thrilled to have eTrigue as part of our vendor council.

eTrigue Corporation (, a leading provider of marketing automation and sales acceleration Software-as-a-Service (SaaS) applications, today announced it is has joined as a charter Vendor Council member of The Marketing Automation Institute (MAI). The MAI, in collaboration with industry thought leaders and the top marketing automation vendors, will provide educational and training opportunities that help both B2B and B2C marketing professionals develop the skills needed to succeed in today’s ever-changing market.

The MAI will offer Certified Marketing Automation Professional (CMAP) classes beginning in Fall 2011 focusing on bridging the skills gap in the marketing automation industry. Initial course work will include: Marketing Automation Foundations, Lead Management Process Development, The Fundamentals of Marketing Operations and Marketing Performance, Measurement & Benchmarking.

“We are thrilled to have eTrigue as part of our vendor council. We value their insight into how marketing automation professionals can improve their skills and ultimately the ROI on their automation investments,” said Carlos Hidalgo, Executive Director of the MAI. “Our desire in partnering with eTrigue and our other partners is to enable the automation professionals and equip them with the necessary skill and education for optimal success.”

“Marketing automation is a critical capability for organizations to embrace and leverage. We are proud to support the MAI as they provide comprehensive training needed by marketers in order to make a profound impact on their organizations success,” said Jim Meyer, General Manager, eTrigue Corp. “By independently educating and certifying marketing automation professionals, the MAI will be extremely helpful for organizations striving for marketing excellence.”

The MAI community will be comprised of marketing automation end-users, vendor partners and vendor council member and services providers. The MAI is supported by an Executive Council of industry thought leaders and a Vendor Council of some of the top technology vendors, including Aprimo, Eloqua, eTrigue, Genius, Manticore Technologies and Silverpop. These two groups will serve to both consult and provide direction for the MAI.

About the Marketing Automation Institute

The Marketing Automation Institute (MAI) is the premiere certification body and collaborative community for B2B and B2C marketing automation professionals. Through our courses, certification, resources and events, the MAI not only helps marketing and sales professionals advance their careers but also their organization’s ability to realize a higher return on technology and program investments. With the support of industry thought leaders and technology vendors, the MAI is committed to the success of marketing automation professionals across the globe. For more information, visit

About eTrigue Corporation

Since 2005, eTrigue has been a leading provider of Intelligent Demand Generation™ and Sales Acceleration SaaS products that improve the way marketing and sales teams generate qualified leads and close sales faster. The DemandCenter™ marketing automation platform helps marketers build more successful demand generation programs that target, nurture and qualify prospective customers based on their "digital biography." eTrigue SalesPro™ gives sales teams the real-time sales intelligence they need to identify, prioritize and effectively interact with prospective customers. For more information please visit or call 1-800-858-8500.

eTrigue, DemandCenter, eTrigue SalesPro, Intelligent Demand Generation and Marketing Automation for the rest of us are trademarks or registered trademarks of eTrigue Corp.


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