Eukanuba 'Beauty Of The Breeds' Contest Provides Platform To Showcase The Unique, Beautiful Attributes Of Your Dog

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Every dog, every breed -- has qualities that make it stand out from the rest. Because of this, Eukanuba will soon offer our most complete food lineup, delivering nutrition that is customized by breeds, breed size, and health and performance requirements

Dayton, OH (PRWEB) November 2, 2006

Ask any dog owner and they'll say that their dog is special. From a luscious cocoa-crème coat to those drooping jowls that jive together just so to make that perfect "grin," each dog is beautiful and unique in its own way. As a result, Eukanuba, a Procter & Gamble brand (NYSE:PG), is offering dog owners nationwide the opportunity to show the world what they find beautiful about their four-legged friend in the Eukanuba Beauty of the Breeds online photo and video contest.

From now until March 1, 2007, dog owners nationwide can enter the contest by registering and uploading a photo and/or home video of their dog along with a short description of what makes their dog beautiful. Each month, six winners will be chosen -- one each in the small, medium, and large dog categories for both photo and video -- to win a one-month supply of Eukanuba Customized Nutrition. Monthly winners will be automatically entered into the grand prize contest for the chance to win a year's supply of Eukanuba Customized Nutrition and the chance to have their dog featured in a Eukanuba advertisement.

"Every dog, every breed -- has qualities that make it stand out from the rest. Because of this, Eukanuba will soon offer our most complete food lineup, delivering nutrition that is customized by breeds, breed size, and health and performance requirements," said Eukanuba Marketing Director Andrew Meurer. "The Eukanuba Beauty of the Breeds contest is a unique extension of our customized nutrition platform that enables dog enthusiasts to showcase the unique characteristics, loving personalities, and extraordinary behaviors of their pure bred and mix breed dogs while learning about their unique nutritional needs."

The Eukanuba Beauty of the Breeds contest is open to residents of the United States and the District of Columbia who are 18 years of age or older. Register your dog and view complete contest rules at http://www.beautyofthebreeds.com.

The Eukanuba 15 Most Beautiful Breeds Survey

In addition to the contest, Eukanuba has expanded the Beauty of the Breeds concept to include the first annual Eukanuba 15 Most Beautiful Breeds survey. In partnership with Gatsby Publications, this contest allows consumers the opportunity to select the top five most beautiful dog breeds in the small, medium, and large dog categories from the 153 currently recognized AKC breeds. Winning breeds will be featured in the May/June 2007 issue of The Hollywood Dog Magazine and the June/July issue of The New York Dog Magazine.

New Eukanuba Customized Nutrition Formulas

By highlighting the unique attributes of dogs, Eukanuba reinforces its belief that dogs require special nutrition customized to their needs. The new line of Eukanuba products offers nutrition for small, medium and large breed dogs at each life stage – puppy, adult, and senior. In addition, the brand has developed a specialized line of Eukanuba Performance formulas for dogs that lead more active lifestyles, Eukanuba Custom Care formulas for dogs with skin, joint, weight, or gastrointestinal special needs, and Eukanuba Breed Specific formulas that are specially tailored for specific breeds. The full formula lineup will be available March 2007 at pet specialty stores wherever Eukanuba is sold.

About The Iams Company and Eukanuba

For nearly 60 years, Eukanuba, a Procter & Gamble (NYSE:PG) brand, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products. To learn more about Eukanuba® and Iams Dog & Cat Foods and the Eukanuba Veterinary Diets line of canine and feline therapeutic diets, or general pet care and nutrition information, call Eukanuba at (800) 446-3075. You also can visit Eukanuba on the Web.

About Procter & Gamble (NYSE:PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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