European Wax Center Opens in Rutherford, New Jersey

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European Wax Center Rutherford celebrates Grand Opening and looks forward to being a part of the Rutherford community

European Wax Center, the industry leader in full body waxing, is scheduled to open in downtown Rutherford at 42 Park Avenue in mid-February 2012 and is now taking reservations to provide guests the Ultimate Wax Experience. First time visitors to European Wax Center are eligible to receive free waxing in Rutherford, East Rutherford, Hasbrouck Heights, NJ and should visit our website: or visit our wax center for details. In general, women can choose from a complimentary eyebrow, underarm or bikini line waxing in Rutherford, Carlstadt, North Arlington, NJ while men can receive a complimentary eyebrow, nose or ear wax service.

Melissa Perlman, owner of the business says “We are so excited to bring our business to the Rutherford community. European Wax Center is unlike any other salon out there performing waxing services. Body waxing in Rutherford, Lyndhurst, Woodridge, NJ is our sole focus, and we do it extremely well. We offer an exclusive wax and four-step process. The result is a much more comfortable experience. We also provide our guests to our guests a spa-like setting that is professional, relaxed and extremely hygienic. Our services are priced very competitively and we offer a number of different ways for our guests to save money through discounted bundled service packages, promotions, and guest referral programs.”

Melissa decided to open this business in Rutherford because of the charming and vibrant downtown, the diverse demographic, and the strong belief that the residents of this community as well as those living in neighboring towns will appreciate the upscale services and modest pricing European Wax Center has to offer. Such belief has been supported by the enthusiastic reception of those seeking employment with European Wax Center in Rutherford. Melissa says, “We are pleased that we have been so successful in hiring from within the community. There is so much local talent here, it has been satisfying for us to put together such an amazing team of local professionals.”

About European Wax Center:

European Wax Center offers the Ultimate Wax Experience by indulging each guest with our exclusive four-step Comfort Wax™ hair-removal system. We use hard wax formulated exclusively for European Wax Center in Paris, France that is 100% natural, with no alcohol or additives. The wax is applied at bath water temperature and is designed to attach to the hair, not the skin, making it much more comfortable to remove than typical wax. Guests are able to preserve and even enhance the results of their services through an exclusive line of pharmaceutical grade skincare products available only at European Wax Center.

European Wax Center was founded by siblings David, Joshua and Jessica Coba who spent more than 10 years developing the Ultimate Wax Experience that features high-quality wax, high-end products, a clean, professional environment, full-privacy Wax Suites, and efficient service. Today, European Wax Center is recognized as the leader in comfortable, healthy waxing and is a national brand franchise. European Wax Center was ranked No. 82 in the 2011 Inc. 500 list of the fastest-growing private companies. The Company was also named No. 1 Franchise, and ranked No. 7 in its industry by Inc. magazine.

(641) 715-3900

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Jill Jones
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