Respected European Entrepreneurs Invest in Silverpop

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Silverpop, a leading email service provider, today announced that the European Founders Fund (EFF) has purchased common stock directly from the privately-held company's shareholders.

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Silverpop's growth in the United Kingdom and continental Europe continues to exceed our expectations

EFF, a top-tier venture capital firm with an impressive record of success in Internet ventures, was established by Samwer brothers Marc, Alexander and Oliver, who have built some of the most successful Internet companies in Europe: Alando/eBay Germany and Jamba!, which is now part of News Corporation. Other investments in the portfolio of the Samwer brothers include Facebook, LinkedIn and HomeAway, the world's leading vacation rentals marketplace.

"We believe that Silverpop's high-ROI solutions, its experienced management team and healthy financials uniquely position the company to thrive in even the toughest economies," said Oliver Samwer. "We look forward to supporting Silverpop through our know-how and network so that it becomes the predominant provider of on-demand marketing solutions across Europe."

Silverpop has enjoyed consistent success over the last five years. In 2007, Silverpop was named the second-fastest growing technology company in Georgia by Deloitte. The company currently has over 325 employees worldwide, and anticipates significant employee headcount growth in 2009. Silverpop serves over 1,000 customers, and it has achieved a top-line revenue growth rate averaging more than 50 percent per annum during the past five years.

In March 2008, the company received $15 million in funding from global investment and technology development firm D.E. Shaw. With over $18 million of cash on hand and 17 quarters of positive cash flow, Silverpop is well positioned to benefit from growing demands of domestic and international marketers for efficient and cost-effective online marketing tools.

"Silverpop's growth in the United Kingdom and continental Europe continues to exceed our expectations," said Silverpop CEO Bill Nussey. "Our new partnership with EFF and the Samwer brothers not only adds credibility to our efforts, but provides entrée to their strong network of business relationships throughout Europe, helping further accelerate our ability to grow."

About Silverpop

Silverpop is a premier email service provider delivering a comprehensive array of on-demand, Web-based software solutions serving the online relationship marketing needs of enterprise-level organizations throughout the world. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. With highly scalable tools supporting both BtoC marketing initiatives and BtoB lead management processes through its Vtrenz solution, Silverpop delivers a robust suite of marketing tools not available elsewhere in the marketplace.

With offices throughout the United States and in the United Kingdom, Silverpop is the only company that has consistently appeared as one of the top two enterprise-oriented ESPs each of the last four years in international analyst firm JupiterResearch's annual evaluation. Silverpop provides email marketing and lead management technologies to industry-leading companies including Fossil, Siemens, KPN, British Sky Broadcasting, Telegraaf Media Groep, Barclays Global Investors, Shop Direct Group, Plantronics, Pitney Bowes MapInfo, Houghton Mifflin and more. Best practices and white papers are available at

About European Founders Fund

European Founders Fund is a highly selective investment company run by brothers Marc, Oliver and Alexander Samwer. The Samwer brothers founded Alando (which became eBay Germany), and Jamba! (now part of News Corp). The companies they created have achieved combined sales of more than 1 billion EUR. The European Founders Fund is focused on investing in young and later stage technology and new media companies, which have included market leaders such as LinkedIn and HomeAway.

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Kay Cavender
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