Euro RSCG Chicago Sharpens its Direction with Key Hire

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Thought leader Lou is Known for Insightful Strategy in Digital and Mainline Marketing

Euro RSCG Chicago's James Lou

To further advance its position as an integrated, unified leader for some of the world’s most recognized brands, Euro RSCG Chicago has named one of the industry’s most respected thought leaders to a pivotal guiding position.

James Lou has been named Executive Vice President and Chief Strategy Officer of Euro RSCG Chicago and Co-Chief Strategy Officer of Euro RSCG North America. In this role, he oversees Euro’s strategic products – ensuring they are sharp and inspiring – and works with the chief creative officer and presidents to help the company deliver the most engaging and effective ideas for clients across all media.

“In every challenge throughout his career, James has sought to find the insight that cements the bond between consumers and brands,” said Jason Peterson, chief creative officer of Euro RSCG Chicago. “Our clients will appreciate his passion and persistence as they build strong connections with their audiences.”

Lou is well-known in the industry as an insightful strategist and a savvy marketer, bringing his sharp skills to bear on a broad range of blue-chip brands and their challenges – from burgers to beer, stocks to semiconductors, telecommunications to tires, cars to credit and skincare to software. He also regularly lends his insights on consumers and brands to the business press, recently as the expert commentator on “The Oprah Effect,” a CNBC one-hour special report. Lou has won many effectiveness and creativity awards for brands such as Microsoft, McDonald’s, Michelin, Anheuser-Busch/InBev, General Motors, State Farm and Mars Wrigley.

Before Euro, Lou was Managing Director of Strategy at DDB Chicago. His immediate and significant contributions to the strategic product of the agency, numerous new-business wins and positive effects on client brands led to his promotion to U.S. Chief Strategic Officer and Co-Chairman of the Worldwide Planning Group of the DDB network. Lou provided executive strategic oversight to all DDB USA brands
and played a pivotal role in DDB’s business-building efforts around the globe. Prior to working with DDB, he was Worldwide Director of Account Planning on Microsoft at McCann Worldgroup.

“Euro is on a great growth trajectory,” Lou noted. “Specifically, I am excited by the unified approach (Chief Creative Officer) Jason (Peterson) and the team applies to every client's business challenge. I look forward to building a best-in-class strategic team that drives breakthrough creative business ideas.”

About Euro RSCG Chicago
Euro RSCG Chicago is a leading integrated marketing communications agency serving clients including Groupon, Sears Holdings Corporation, PlayStation, Disney, Citigroup, EFFEN® Vodka, Sauza® Tequila, Reynolds and Hefty. Euro RSCG Chicago is part of the Euro RSCG Worldwide network, which is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America and Asia-Pacific. The network, named to Advertising Age’s 2010 A-List and deemed Campaign's 2009 Network of the Year, provides advertising, marketing services, interactive/social media and corporate communications solutions to global, regional and local clients. Euro RSCG Worldwide is the largest unit of Havas Worldwide, a world leader in communications (Euronext Paris SA: HAV.PA).


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