Non-Traditional Media Success: Moderne Communications Again Tops List as Best Event Marketing Agencies

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New York-based Moderne Communications is celebrated for the fifth time on the "Event Marketer Magazine Top 100" list of best event marketing agencies. Highlighting its recent success in the non-traditional media and event marketing fields, Moderne was chosen from an increasingly competitive marketplace of event marketing agencies.

Moderne Communications Inc. Logo

Moderne Communications Inc.

"We're constantly innovating and evolving, and our recent non-traditional media and technology developments are just our latest efforts to create incredible value and opportunity for our clients."

Moderne Communications, one of New York's most unique non-traditional event marketing agencies, has once again topped the list of Event Marketer Magazine's Top 100 Global Event Marketing Agencies. After yet another year of successful event marketing programs and unique non-traditional media executions for some of the world's biggest brands, Moderne was placed on the list for the fifth year in a row.

With a diverse client list ranging from global CPG giant Procter & Gamble to consumer products newcomer SmartyPants Vitamins, Moderne was celebrated for its non-traditional approach to event marketing, eye-catching guerrilla and non-traditional media placements, and unique in-store and pop-up consumer experiences. Over the past year, Moderne had invested heavily in bolstering its event marketing division personnel in addition to forming alliances with technology providers that allow for deeper consumer experiences at events. These smart moves helped keep Moderne on the list for a fifth year.

Inclusion in the "Event Marketer Magazine Top 100" list of best event marketing agencies is important for Moderne, says President Joe Mastrocovi: "We understand that there's a lot of competition in the industry between world class event marketing agencies. We appreciate the validation that being on the "Event Marketer Magazine Top 100" gives to our unique business model as well as the recognition of our investments in new event marketing digital technologies and platforms."

Moderne's recent non-traditional media investments include developing a robust Digital Projection Mapping technology platform, augmenting its quite successful Pop-Up Store and In-Store Demo capability, and partnering with the up-and-coming green Pavegen technology platform. Leigh Rowan, Moderne's Chief Strategist, highlights its recent initiatives, partnerships, and staff hires: "We're constantly innovating and evolving, and our recent non-traditional media and technology developments are just our latest efforts to create incredible value and opportunity for our clients."

Other recent event marketing and non-traditional media successes for Moderne include a widely attended Pop-Up Store in Manhattan for a cheese client, a last minute guerrilla laundromat marketing program for a large detergent brand that garnered thousands of viral views, and thousands of in-store sampling events for various food clients nationwide. The remaining months of 2012 will see Moderne executing a mobile tour for a major shoemaker, new pop-up stores, and hundreds of highly-targeted neighborhood media placements on behalf of some of the world's biggest brands.

For more information on the agency, see http://www.ModerneCommunications.com or speak to Joe Mastrocovi (New York HQ) at 516-594-1100 or Leigh Rowan (San Francisco) at 415.692.1830.

About Moderne Communications, Inc.:
Moderne Communications, Inc. is the original non-traditional media and event marketing agency. Via effective Events, unique Experiences, and engaging non-traditional Media placements, Moderne is committed to creating effective programs that reach target audiences with right message, at the right place and time, when they are most likely to engage. Moderne Communications achieves its motto of "Reach Anyone Marketing" with its three operating units - Moderne Promotions: a nightlife and event marketing specialty firm; Moderne Interactive: a digital agency serving mobile, social and interactive solutions; and Moderne Mosaic: a multicultural media company focusing on urban/neighborhood media and college/total consumer market programs. Moderne's client list includes Unilever, Gilead Pharmaceuticals, Procter & Gamble, Integrated Organics, SmartyPants Vitamins, Nissan, HBO, and many more. Moderne is headquartered in New York and maintains an office in San Francisco. For more information please see ModerneCommunications.com.

Source: Moderne Communications, Inc.

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