our inclusion in this list is a testament to the fact that the virtual world business and marketing environments are very important places for marketers to be spending their time, energy and resources. We're grateful to be a leader in the space of powerful mixed reality presences.
New York, NY (PRWEB) June 4, 2008
One of the nation's most effective nightlife marketing agencies just got another feather for its cap - Event Marketer Magazine named Moderne Promotions, and its virtual world marketing arm Moderne Interactive, one of the top 100 Global Event Marketing agencies. The agency was commended for its expansion into the virtual world of Second Life with its mixed reality program offering.
Moderne Promotions has been creating mixed reality events since 2006, well before the burgeoning virtual world of Second Life started to gain recognition as the next 'it' place for marketers to focus. The event firm translated its real world history of successful consumer engagement programs into the virtual world with exciting virtual world/real world crossover promotions, virtual brand ambassadors, online interactive events, and more. To date, Moderne Promotions has serviced clients like The World Bank, Nestle, Harlequin Books, and others in the mixed reality space.
The Event Marketer Top 100 Hit List features the most innovative and prolific experiential marketing and advertising agencies from across the globe. Published annually by Event Marketer Magazine, the list assists advertisers and brand marketers in finding the right connections to produce tangible B2B and B2C results.
Moderne Promotions was noted in the listing for their powerful mixed reality events platform. By combining presences in the real world (for example, at a concert, nightlife event, trade show or product launch) and by simulcasting that experience into Second Life, and vice versa, Moderne Interactive is able to create a larger impact on more consumers in a variety of places. Companies can market in the virtual world and create ROI in the real world via the Moderne Promotions platform.
Joe Mastrocovi, President of parent company Moderne Communications, proudly states that "our inclusion in this list is a testament to the fact that the virtual world business and marketing environments are very important places for marketers to be spending their time, energy and resources. We're grateful to be a leader in the space of powerful mixed reality presences." Mastrocovi has been at the helm of Moderne's three divisions (Promotions, Interactive and Mosaic) for over 20 years, and he sees the innovation in the virtual worlds space as a natural progression for the events marketing industry.
Before Second Life, Moderne had kept a keen eye on creating real world and online ties. "Our digital Photo Based Brand Activation program won us accolades for work with McDonald's in 2006," said Leigh Rowan, VP of Experiential Marketing for Moderne, referring to a promotional program that allowed for consumers to be photographed at nightlife and cultural events, and then given a branded keepsake digital copy of their photo. Mastrocovi's team has seen steady work in these online arenas, but the level of interactive work has increased exponentially since the advent of Moderne's mixed reality platform.
The Top 100 Hit List was published in the June 2008 issue of Event Marketer Magazine, which is available at EventMarketer.com.
About Moderne Promotions -- Moderne Promotions, an operating unit of Moderne Communications, is one of the nation's most effective nightlife and event marketing firms, with of over 2 decades of experience creating the most engaging consumer and business marketing programs. Moderne specializes in innovative and effective Special Event management and production, engaging Nightlife Marketing programs, and head-turning, results-oriented Street Marketing initiatives. Moderne leverages its sister companies for fully-integrated marketing programs that reach target audiences at the right time, with the right message, to ensure maximum success. For more information, please see: http://www.ModerneCommunications.com/promotions