Certain, Inc. Releases New E-Book on Personalization for Event Marketing

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Certain, Inc. has released a complimentary e-book for marketing and event professionals. The downloadable e-book is a how-to-guide on improving the attendee experience and generating more successful events with personalization.

personalization and event experiences

Personalized Event Experiences e-Book

Personalized event experiences represent a paradigm shift in event management as marketers meet empowered buyers where they are in the buying process and deliver the information and connections buyers need to propel themselves forward.

Certain, Inc., the leading provider of enterprise event management software, has released its latest resource for marketing and event professionals, An Introduction to Personalized Event Experiences. The 15 page e-book explains how to improve the attendee experience with personalized event experiences and 1-to-1 connections.

According to Certain, personalized event experiences bring a new approach to event management. Attendees can take control and design events to meet their unique educational and networking needs. The technology that drives personalization also delivers value to organizations as valuable intelligence is used to help customers progress through the buying cycle.

A personalized event experience refers to gathering and using specific information about an attendee to tailor the experience uniquely to that individual. It is made possible with event management technology that when integrated with marketing automation and CRM systems expands attendee profile information to further enhance the experience and results.

“Personalized event experiences represent a paradigm shift in event management as marketers meet empowered buyers where they are in the buying process and deliver the information and connections buyers need to propel themselves forward,” explains Betsy Zikakis, VP of Marketing for Certain, Inc. “With personalized events, buyers can accomplish at a one or two-day event what might take them weeks or months to accomplish otherwise,” she says.

The e-book is available as a free download on Certain’s website. It is written for marketing and event professionals and others involved in the execution and marketing of events and meetings.

The e-book describes how to elevate the value of business events by delivering relevant content and meaningful connections to the right people, at the right time. It includes an overview of why personalized event experiences matter; benefits of personalization; eight key components of personalization; and information for getting started with personalized event experiences.

For more information, download the Personalized Event Experiences e-Book or join Certain’s webinar, “Personalizing Event Experiences, Accelerating the Revenue Cycle,” Wednesday, May 22, 2013, 12:00pm ET and 9:00am PT.

About Certain: Powering Connections, Accelerating Business

Certain provides a complete enterprise event management platform that powers personalized event experiences and enables meaningful connections to accelerate business. Used by the largest corporations, meeting management companies and event producers worldwide, the Certain platform enables attendee management, event branding, social and mobile participation, and 1-to-1 meetings that engage audiences and maximize event value for all participants. With Certain’s proven SaaS-based technology, cross-functional event teams collaborate, streamline processes, and reduce costs to execute flawless events with operational excellence. To maximize the business impact, the Certain platform integrates easily with marketing automation and enterprise systems to deliver rich customer insights as well as event intelligence. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. For more information please visit http://www.certain.com.

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Michelle Schofield
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