Mountain Sports International Takes Event Management to the Next Level with Twelve Horses Ticketing

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Digital Ticketing Technology from Twelve Horses Provides Sports Marketing Experts with Complete Revenue and Event Management Control

Ticketing Platform

Events are moving targets with different sponsors and locations coming into play, and we have to count on the fact that we can accommodate them quickly and effectively. Whether we are updating web pages, issuing tickets and coupons, or delivering branded messages, it all has to work seamlessly. We are happy to have found such a complete ticketing and event management solution with Twelve Horses.

Mountain Sports International (MSI), one of the world's leading sports marketing experts, today announced that it has selected Twelve Horses, an integrated online marketing and messaging company, as their digital ticketing provider for action/adventure sports events and programming in North America.

In the past, MSI was forced to dedicate an exorbitant amount of time and effort to the management of their registration process. Twelve Horses was not only able to offer them a packaged solution that lowers the cost of operations, but also provides a means of exploring new sources of revenue through affiliate marketing and the support of 3rd party products.

"We are excited to use Twelve Horses Ticketing to manage our events," said Adam Comey, president and co-founder of MSI. "Not only will their ticketing system bring a greater level of efficiency to our registration process, but it also gives us a point-of-sale system that is far more flexible, scalable, and easy-to-use."

MSI will use Twelve Horses Ticketing to manage action sports competitions such as the U.S. Freeskiing Open, The North Face Masters, and the Freeskiing World Tour. Along with managing registrations, MSI will conduct lotteries where participants are randomly selected and automatically notified with branded messages. Integrated scanning technology will be used on-site to quickly confirm registered participants and place them in their appropriate categories.

"Our relationship with MSI is a natural fit considering our base of tourism and hospitality clients" said TJ Crawford, director of product development for Twelve Horses. "Much of the inherent flexibility and ease-of-use our ticketing platform provides comes from knowing what a business like MSI really need when they are in a dynamic location like a ski resort."

In addition to operating their own events, MSI also provides event management services for independent brands like Red Bull, Salomon, and Burton. The Twelve Horses Ticketing system gives them the ability to manage the activities and revenues of multiple clients, events and affiliates, and everything from branding across multiple channels to tiered pricing, redemption, and reporting are all controlled through one central content management system.

"Because we offer a full line of integrated solutions for event management, we need a technology platform that does the same" added Comey. "Events are moving targets with different sponsors and locations coming into play, and we have to count on the fact that we can accommodate them quickly and effectively. Whether we are updating web pages, issuing tickets and coupons, or delivering branded messages, it all has to work seamlessly. We are happy to have found such a complete ticketing and event management solution with Twelve Horses."

About Mountain Sports International (MSI)
Mountain Sports International (MSI) is a private company, founded in 1997, to develop and produce action/adventure sports events and programming in North America. MSI owns and produces the U.S. Freeskiing Open, the U.S. Skiercross Series, The North Face Masters, and the Freeskiing World Tour, in addition to several other properties and concepts. MSI provides event management services for Burton, Salomon, Volvo, Subaru, Corona, The North Face, and Red Bull and has provided infrastructure and expertise for the NBC Gravity Games and ESPN Action Sports Projects, including the Tony Hawk Gigantic Skatepark Tour. MSI specializes in matching clients with events for brand penetration into target demographics, developing product identification and loyalty. MSI matches brand and culture, company and credibility to create sought-after events that help to define the action sports culture.

For more information visit http://www.mtsports.com

About Twelve Horses
Twelve Horses is a global provider of Web site design and development, multi-channel marketing, business process automation, customer relationship management (CRM), search engine optimization and search engine marketing. Operating as a full-service marketing agency, Twelve Horses assists businesses in translating and transforming their brands online.

MessageMakerâ„¢ is one of Twelve Horses core marketing and messaging products. MessageMakerâ„¢ is a single platform for e-mail, fax, voice, Web and mobile text/SMS marketing. Customers use MessageMaker as a hosted on-demand application to integrate and automate individualized cross-channel dialogues and rules-based marketing dialog that enhances the brand's marketing effectiveness, increases customer conversion rates, decreases acquisition costs, presents/resolves payments and extends the lifetime value relationships.

Twelve Horses operates in Atlanta, Las Vegas, Salt Lake City, Reno-Tahoe, Nev. and Tampa, Fla.

For more information call 1-866-846-2846.

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